NokiaAsha300

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  • Nokia Reader comes to Series 40 'touch and type' devices

    by 
    Andrew Munchbach
    Andrew Munchbach
    03.30.2012

    This week, everyone's favorite Finnish phone fabricator announced the availability of Nokia Reader for Series 40 touch and type devices. Those familiar with the software know that Reader provides a flow of local and international headlines -- customized by you -- directly to your device's home screen. Nokia boasts that users of its C2-02, X3-02, C3-01, Asha 303 and Asha 300 handsets will be able to stay abreast on all the news without having to worry about battery consumption, thanks to Nokia Notifications. If we've piqued your interest, mosey on past the break to see a video of the bits in action then hit the source link to grab the goods.

  • What's in a name? Nokia's new Lumia and Asha line explained

    by 
    Joseph Volpe
    Joseph Volpe
    11.02.2011

    What rhymes with Nokia? Why, Lumia, of course. And there, fellow gadget freaks, lies the poetic branding key to Espoo's first, great Windows Phone. Alright, it's not that simple, but the company's marketing team did make a concerted effort to find a moniker ending with a vowel sound. Of course, before this catchy, albeit odd, name could be settled upon, a list of potential winners had to be cross-checked with over 300,000 tech trademarks. After broaching that hurdle, "only a handful" survived and were then parsed by linguistic experts to avoid any embarrassing malapropisms and pronunciation difficulties across 84 dialects. Despite finding "lumi" to be an out-of-date Spanish slang term, resulting surveys found most Spaniards associated the term with "'light' and 'style'," and thus it was saved. We know how this genesis story ends, so we'll spare you the obvious marketplace conclusion. And as for that new Asha range? Well, the thinking there is quite simple. It's the word for hope in Hindi, and as the line is intended for emerging markets, that just seemed apropos. Click through to the source for a more detailed walk through this mobile origin story.