NokiaAsha201
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Nokia spreads a brimful of Asha 201 across the FCC
Well, what do we have here? Looks like the Commission's "surgeons" got their rubber-gloved mitts on Espoo's pretty in pink (or is that purple?) Asha 201. Bearing the model number RM-800, the filing for this low-end, Series 40 handset made for emerging markets does a lot of showing, but not much telling. The report's chock full of testing photos and even the device's user manual. But, aside from Bluetooth, there's nary a hint of the radios onboard. No matter, we know this Easy Swap-less portrait QWERTY's headed for an around the world GSM tour in myriad colors. Feel free to rubberneck the exposed internals at the source link below.
What's in a name? Nokia's new Lumia and Asha line explained
What rhymes with Nokia? Why, Lumia, of course. And there, fellow gadget freaks, lies the poetic branding key to Espoo's first, great Windows Phone. Alright, it's not that simple, but the company's marketing team did make a concerted effort to find a moniker ending with a vowel sound. Of course, before this catchy, albeit odd, name could be settled upon, a list of potential winners had to be cross-checked with over 300,000 tech trademarks. After broaching that hurdle, "only a handful" survived and were then parsed by linguistic experts to avoid any embarrassing malapropisms and pronunciation difficulties across 84 dialects. Despite finding "lumi" to be an out-of-date Spanish slang term, resulting surveys found most Spaniards associated the term with "'light' and 'style'," and thus it was saved. We know how this genesis story ends, so we'll spare you the obvious marketplace conclusion. And as for that new Asha range? Well, the thinking there is quite simple. It's the word for hope in Hindi, and as the line is intended for emerging markets, that just seemed apropos. Click through to the source for a more detailed walk through this mobile origin story.
