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Adidas adds Microsoft's MixRadio to its miCoach Smart Run watch
It was supposed to be Spotify. Instead, it looks like Adidas will rely elsewhere to get more music for miCoach Smart Run users to listen to during workout sessions. Thanks to a new partnership with MixRadio, Adidas is bringing Nokia's Microsoft's music-streaming service to its Android-powered watch, giving runners access to more than 34 million songs right from their wrist -- and yes, they work offline. Naturally, miCoach Smart Run owners need a subscription to MixRadio in order to access the hefty catalogue, but Adidas does have a limited time promotion that offers six months of free access when signing up. Before you can do any of that, however, you'll have to download an over-the-air update for the Smart Run, which is available now via the settings menu.
Nokia's MixRadio to be spun off as its own music service
The restructuring plans from Microsoft caused a ripple effect throughout the company, with its recently acquired Nokia Devices and Services business being the most affected one. Now, as part of this, The Guardian reports that Nokia's MixRadio music-streaming app is expected to spin out and live as a standalone service. Essentially, this means MixRadio will no longer be limited to Microsoft's platform, though it's still going to come pre-loaded on Windows Phone handsets made by Nokia. Not that the world needs another streaming service for tunes, but the eventual spin-off would give the MixRadio app the chance its curation features to other platforms such as iOS and Android. At the moment, however, there are still things to work out: "I've been meeting with potential investors around the world in the last few weeks. We have very strong interest from investors in the US, Europe and Asia, and we remain open for further discussions," Nokia's Jyrki Rosenberg, VP of Entertainment, told the British publication.
