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Nokia's MixRadio to be spun off as its own music service
The restructuring plans from Microsoft caused a ripple effect throughout the company, with its recently acquired Nokia Devices and Services business being the most affected one. Now, as part of this, The Guardian reports that Nokia's MixRadio music-streaming app is expected to spin out and live as a standalone service. Essentially, this means MixRadio will no longer be limited to Microsoft's platform, though it's still going to come pre-loaded on Windows Phone handsets made by Nokia. Not that the world needs another streaming service for tunes, but the eventual spin-off would give the MixRadio app the chance its curation features to other platforms such as iOS and Android. At the moment, however, there are still things to work out: "I've been meeting with potential investors around the world in the last few weeks. We have very strong interest from investors in the US, Europe and Asia, and we remain open for further discussions," Nokia's Jyrki Rosenberg, VP of Entertainment, told the British publication.
Nokia rebrands Music service as Mix Radio, updates Windows Phone app to match
Nokia's Music service has been a secret weapon for Lumia owners -- they get ad-free radio streaming on their phones at no extra cost. The company is driving that advantage home today by rebranding the service as Mix Radio (reflecting the service's main feature) and launching an updated music app to match. The new Mix Radio client centers on Play Me, a personalized stream defined by a few favorite artists. There are also Pandora-style thumbs-up and thumbs-down votes to refine the selection, and it's now easy to share mixes through email, Facebook, text messages and Twitter. As before, avid listeners can spend $4 per month to get unlimited downloads, improved quality and web listening. Current Lumia users just need to update their existing Music app to take advantage of Nokia's smarter audio experience.
