NokiaPure
Latest
The Engadget Interview: Nokia's Peter Skillman talks design (video)
Peter Skillman knows a thing or two about making beautiful devices. He's Palm's former VP of design, and he's the man behind Nokia's glorious N9 -- its look, feel and user experience. We bumped into him at Nokia World here today and asked him what went into the N9's -- and by association the Lumia 800's -- design. He shared quite a few interesting details with us, including tidbits about the "curvature continuous form" of MeeGo's icons, Nokia's Pure font and the nuances of the N9's sinuous taper. We even discussed the Play 360 Bluetooth / NFC speaker, which follows the same aesthetic principles. Take a look at our exclusive video interview after the break.
Nokia continues reinvention, details new fonts and branding
Nokia's current typeface -- Nokia Sans -- feels like one of the great constants in the consumer electronics industry, a design that instantly screams "Nokia" the moment you see it (for better or worse). That kind of strong, tight brand recognition from something as basic and simple as a character on a screen really isn't something that you can buy -- it needs to be built and cultivated over many, many years -- so we're sure that Espoo's decision to chuck it and start fresh wasn't taken lightly. In fact, we're sure it wasn't taken lightly because the company has published an 800-plus word explanation and defense of its decision to kill off Nokia Sans and replace it with Nokia Pure, a font it describes as the embodiment of "beauty in supreme usability." Of course, it's no coincidence that the font change comes just as Nokia's trying to go back to the drawing board, both with its hiring of outsider Stephen Elop and its decision to phase out Symbian and add Windows Phone into the mix; sure enough, the company says that it plans to use Pure on its devices and that "it has been designed specially for mobile and digital environments." What do you think? [Thanks, Esko] %Poll-62187%
