nomenclature

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  • New periodic table elements finally get names, will probably want to trade them in

    by 
    Amar Toor
    Amar Toor
    12.05.2011

    Flerovium and livermorium. Prime names for really ugly babies -- or, equivalently, new elements on the periodic table. The International Union of Pure and Applied Chemistry opted for the latter last week, baptizing elements 114 and 116 just about six months after they were first ratified. Back in June, as you may recall, Russia's Joint Institute for Nuclear Research proposed flerovium and muscovium as names for the two ultraheavy elements, while deferring to the IUPAC for final say on the matter. At the time, the organization said it would likely accept any name, as long as "it's not something too weird." Flerovium (Fl), named after Soviet nuclear physicist Georgiy Flerov, apparently passed that litmus test. Muscovium, sadly, did not. Instead, slot 116 will belong to livermorium (Lv), named after California's Lawrence Livermore National Laboratory, which collaborated on the discovery of the element, back in 2000. Bill Goldstein, associate director of Lawrence Livermore National Labs' Physical and Life Sciences Directorate, heralded the decision as a celebration of his institute's collaborative contribution to chemistry: "Proposing these names for the elements honors not only the individual contributions of scientists from these laboratories to the fields of nuclear science, heavy-element research, and super-heavy-element research, but also the phenomenal cooperation and collaboration that has occurred between scientists at these two locations." The nomenclature isn't entirely set in stone, however, as the two names must first endure a five-month public comment period before appearing in chemistry textbooks.

  • AMD kills ATI brand, you can look forward to blood-stained Radeons

    by 
    Vlad Savov
    Vlad Savov
    08.30.2010

    This, dear friends, is a sad, sad day. ATI, the name of hope for all PC gamers who were sick and tired of NVIDIA rebadging the same GPU over the past couple of years, is to be no more. The callous souls over at AMD have decided that our little consumer brains aren't sophisticated enough to handle two awesome brands, so they're just axing the use of the ATI moniker from here on out. Product line names will be retained, with the Radeon and FirePro branding still intact, but ATI Eyefinity will now be known as AMD Eyefinity. The first graphics cards to, erm, benefit from the new nomenclature will ship "later this year," and the whole thing is said to have been motivated by AMD's move to Fusion APUs -- hybrid CPU and GPU chips -- where it's considered beneficial to have a unified branding strategy. Great, but did anyone consider the fact that the graphics wars will now be fought between two teams wearing green jerseys?

  • Behind the name could be fungi

    by 
    Amanda Miller
    Amanda Miller
    11.01.2007

    Character names in World of Warcraft are very personal, even if you started out trying to be nonchalant. For some players, their character names are the only handle they will ever be known by with their Azerothian friends. I for one am about 75% certain that I would answer to my main's nickname "IRL".For many, this naming decision, which used to be permanent, and now is potentially too changeable, is a way to express one's interests outside of gaming. Although staying within the boundaries of Blizzard's naming policy requires some extra creativity, the effort is worth it in the end. Mythological figures is a very popular choice, and our very own Elizabeth Wachowski chooses medical terminology when naming her toons. Amanda Rivera has varying logic behind her character names, although by times she takes inspiration from her own works as a writer.Names can work to bring characters with similar, even obscure, interests together in WoW. Any of you who have ever encountered a character and done a double take, realizing that their name is some obscure 18th Century poet or minor figure in Romanian history, will be able to identify with Jeremy Bruno of The Voltage Gate. Jeremy has recently become quite interested in WoW characters named after an organism's genus name. He has begun to feature such characters, along with photographic representations of the actual organism and tidbits of interesting facts. As he points out, these organisms are important enough to people to name their characters, which they might have for years, after them; and he wants to help honor them. If you have such a toon, shoot him a message, because he's accepting reader submissions. We're all interested to see what types of animals, bacteria, plants, and fungi will turn up on our realms.Do you have a theme or an interest that is reflected in the names of your characters? Have you ever stumbled across a character with such an obscure name that you were taken aback?

  • Is Hellgate an MMO or not?

    by 
    Mike Schramm
    Mike Schramm
    11.01.2007

    Being as Hellgate: London is seeing lots of installs this week, the question is going around: is it an MMO or not? As Cuppy points out, it certainly fits the bill. It is Massive, it is Multiplayer, and it is definitely Online. But on the other hand, Hellgate is a little different-- it's free to play, like Guild Wars, but also like Guild Wars, expansions will cost you. You can form guilds, but as I understand it, there is no "overworld," per se-- even towns are instanced.So is it an MMO or not? Depends, of course, on how you define MMO. A persistent overworld is a huge element of "normal" MMOs-- a world in which you can walk around and see thousands of other players playing the game alongside you, and Hellgate doesn't have that. On the other hand, its unique model lends itself to pulling in a lot of non-MMO players. Players turned off by the time and money commitment implied by a monthly fee have no such problems with Hellgate, and that will definitely be a nice draw for them (as it has been with Guild Wars).So maybe we need a new label for just what games like Hellgate are. Anyway Games says, wisely, that labels are how you sell games, and, for better or worse, Flagship can't call their game an MMO. So what can they call it? These "buy once, play in a virtual world" games will surely become more popular. Instead of simply being called MMOs, maybe we should put them in an "instanced multiplayer game" (IMG) market of their own.