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Spotify’s podcast power play
By February, 2019 was already a huge year for Spotify. As part of its earnings announcement, the company revealed that it had finally made a profit -- a benchmark that seemed somewhat unattainable given the service's expensive operating costs. In that same news drop, Spotify also proclaimed it was ready to become a power player in the world of podcasts. It spent big, locked down exclusive shows and introduced several new features for users. And the effort won't end as 2019 comes to a close.
Spotify signs the Obamas to an exclusive podcast deal
If it wasn't already clear by now, Spotify is betting big on podcasting and it's landed another huge catch with its latest deal. Higher Ground, President Barack Obama and Michelle Obama's production company, will create exclusive podcasts for the streaming platform. Both Obamas will appear on some of the shows.
