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Adidas will sell more shoes partially made with ocean trash
In honor of tomorrow's Earth Day celebrations, Adidas is unveiling yet another collaboration with Parley, an organization that focuses on protecting oceans from being polluted. This includes three new models of its flagship running shoe, the original Ultra Boost, Ultra Boost Uncaged and Ultra Boost X, all of which feature a Primeknit upper made mostly (95 percent) from marine plastic debris. Adidas says about 11 bottles of plastic were used for each shoe, with the set being part of the company's overall commitment to sustainability. All in all, Adidas plans to make at least one million more pairs like these by the end of 2017.
Adidas made an ocean-plastic shoe you can actually buy
Late last year, Adidas teamed up with Parley, an organization raising awareness against ocean pollution, to design a partially 3D-printed shoe made from up-cycled marine plastic. Then, in 2016, the two companies took that partnership one step further with the limited-edition Adidas x Parley, a running sneaker that also featured materials created from ocean waste. Ultimately, both of these concepts pave the way for what the sportswear giant is announcing today: the UltraBoost Uncaged Parley.
Adidas gets creative with shoes made from recycled ocean plastic
There's a strong momentum behind the Adidas brand right now. That's largely due to the increasing popularity of the company's running and lifestyle products, with Kanye West's Yeezy line being chief among them. Still, amid its flourishing business, Adidas is spending resources on experimental designs that probably won't have mass-market appeal. Case in point: the sneaker collaboration with Parley, which was done in honor of World Oceans Day last month.
ICYMI: Saving the ocean and ghosting on love interests
try{document.getElementById("aol-cms-player-1").style.display="none";}catch(e){}Today on In Case You Missed It: The Burner chatbot would let a machine ghost on acquaintances you'd rather not text with anymore. So that's point one for the endtimes, zero for humanity. But this Dutch inventor should more than switch that around with a small prototype of the ocean fence that is designed to collect ocean trash passively, allowing currents to push plastic and other stuff that doesn't belong in the water into a collection fence. If it all works out, a huge, 60-mile long version of his invention will grace the Pacific Ocean within a few years and hopefully be a solution to solving the Great Pacific garbage patch. If you're into Nerf guns, you must watch this video. As always, please share any interesting tech or science videos you find by using the #ICYMI hashtag on Twitter for @mskerryd.
Adidas will release shoes made from ocean plastic this year
Adidas is committing to integrating recycled ocean waste into a general-release shoe this year. The sportswear company showed off a shoe with a 3D-printed midsole made from up-cycled ocean plastic late last year, as part of a collaboration with Parley, an anti-ocean-pollution organization. That was a one-off concept shoe, but off the back of that the company is now showing off a product titled Adidas x Parley. The new limited-edition shoe's upper is made from Parley Ocean Plastic and illegal deep-sea gillnets retrieved by the non-profit Sea Shepherd during a mission to protect sea life in the Southern Ocean. Announced to coincide with World Oceans Day, only fifty pairs will be made available, and they'll be given away through an Instagram contest.
