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Google gets ready to play traditional TV, preps original YouTube channels
From rumors to reality: YouTube is taking a crack at original programing. Sources close to the Wall Street Journal say that the streaming outfit is partnering with a broad mix of media firms, production companies, and savvy content creators to launch 100 channels, generating over 25 hours of original content each day. Most of these channels aren't slated to launch until next year, but when they do they are said to be backed by names like Ashton Kutcher, Tony Hawk, Jay-Z, and Madonna. YouTube is reportedly paying content partners over $100 million to jump-start this project, and hopes to create quality that can be sold to Advertisers. YouTube's blog confirmed that the first of these premium channels is set to launch next month, with subsequent channels coming in waves over the next year. Hit the source link below so see YouTube's official announcement and an early list of channels and content providers. We know you'll join us in giddy anticipation of Shaquille O'Neal's Comedy Shaq Network .
YouTube to get regularly scheduled channels, try on traditional TV suit?
What's old is new again. Or, is it that content is still king? We could never keep those Web 2.0 arguments straight, but from the sound of this latest YouTube rumor, ol' Mountain View might be moonwalking into an old media model. According to the Wall Street Journal, Google's been hustling to get contracts for a lineup of regularly scheduled channels ironed out "within the next 60 days." That sort of timeline would indicate a likely early 2012 bow for a refresh of the online video hub made famous by piano-playing cats, and a certain viral surprise in an SNL-made box. While on-demand digital video sites are nothing new in the crowded, streaming marketplace, a move like this could firmly position the search giant as the king of place-shifted, live viewing, and cause more potential headaches for its broadcast and cable competitors. With an in-house production studio already under its wing, courtesy of that Next New Networks acquisition, Google's entrance into the big, bad world of entertainment could be on its interwebbed way.
