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Windows Phone 7 viral reeks of the Old Spice Guy (video)
Never above appropriating an internet meme for its own nefarious purposes, Microsoft is shipping Isaiah Mustafa (Old Spice Guy, to you and us) over to Australia to pimp out Windows Phone 7 with his rippling muscles and dreamy eyes. Does your phone look like this phone? Come October 21, it could do. [Thanks, Ed]
Advertising coming to Xbox 360 achievements
They've been embraced by major publishers. They've infected everything from first-person shooters and MMOs. They even occasionally served as the entire basis for a game's existence. Now, in-game advertising's inevitable extension is reaching into a new area -- Xbox Live Achievements.A quick skim down the list of achievements for EA's upcoming NCAA 08 Football shows sponsored goals such as the "Old Spice Red Zone Perfection" and "Pontiac 4th Quarter Comeback." Each achievement is accompanied by a logo for the company in the achievement's image.We can only imagine the possibilities for future Xbox 360 games. Halo Around the Collar, sponsored by Tide? Mass Effect sponsored by the Axe Effect? Grand Theft Auto IV's Bounty Beatdown (great for sopping up blood spills)? The possibilities are endless.
Cologne and movie = free gamer pics and themes [update 1]
It has been a while since we've received free themes or gamer pictures from the XBLM, but that drought is no more. Jump onto Xbox Live and navigate to the gamer pictures and themes section, new releases of course. There you'll find three free downloads today. First up is from the the new Xbox Rewards program where you'll be able to get a free Old Spice Reward Challenge theme. But be warned, no guide background and a single image for every blade makes this free theme moderately worthless. The other free downloads come from the movie called Shooter, featuring Marky Mark Wahlberg. Here you can download a free picture pack and a theme for the movie. The theme is actually good featuring a blue Shooter logo for the guide and shots from the movie on each blade. That's all we have today for free goods, so get downloading.Update 1: Fixed spelling error. And we counted each download separately, one gamer picture set and two themes.
Stuttering start for Microsoft Rewards program
The Xbox Rewards program remains deadlocked today, following yesterday's launch, which apparently drew more prospective registrants than anticipated. If you've yet to register -- perhaps planning to leisurely earn your 'rewards' during the allotted month -- you've likely already missed out. 'Cause guess what? All those rewards are limited to finite numbers; paltry numbers when compared to Xbox Live's user base.This isn't an 'Old Spice Challenge,' it's a Competition -- and no doubt there are enough registered players teens already racing to gobble up those prizes. If you're lucky, you might score (possibly another) copy of Contra, since 70,000 download codes will be handed out. But even the '100 Microsoft Points' prize (limited to 6,000 winners) could be gone by week's end. Bah, who wanted Fusion Frenzy 2 anyway?Hint: Try this link.
