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Draw Something hits 30 million downloads, overtakes Zynga on Facebook
The iOS phenomenon Draw Something has continued to blow up on an unprecedented level, and it's now reached another crazy milestone: The app has garnered 30 million downloads already, despite only being available to the public for about five weeks. And that's not all: Facebook says the app has picked up 10.8 million daily active users, which tops Zynga's Words with Friends' more than 8 million, thus making it the most popular app on the big blue social network. Pretty astounding, considering that just a few days ago we reported that the app had reached 20 million downloads. It's hard to believe an iOS app has grown so huge so quickly, but sure enough, with the Internet and social networks and all of the various mechanics Apple has put together to share and grow these audiences, Draw Something is only the latest in a long line of incredible success stories. This kind of app is definitely a rarity, as most iOS developers will tell you, but it definitely shows the potential of just how big this software platform has become, and how quickly users will take to games like this. As OMGPOP's Dan Porter says, "We want to make games for people that don't put games on their phone. ... That's how you get to massive scale." Apple has essentially made a smartphone for people who didn't buy smartphones, and because it did, there are mobile audiences out there like the one Draw Something has clearly found.
Draw Something hits 20 million downloads in just five weeks
Being a blogger in the Apple ecosystem, I'm used to seeing numbers that are completely staggering -- the number of iPads sold during an introductory weekend, for example. But when an iPhone app is able to pull in a huge number of downloads in a very short timeframe, I really pay attention. That's the case with Draw Something ($0.99), a social game that has not only jumped to the top of the paid apps chart in 79 countries, but has also been downloaded a whopping 20 million times in the five weeks that it has been available. CEO of developer OMGPOP, Dan Porter, says that the app is generating six figures a day. The company has also made more money in the five weeks that Draw Something has been in the App Store than they made all of last year. Over one billion pictures have been drawn using the app, which is similar to the classic Pictionary game. The superlatives keep on coming -- on March 11, 2012, over 3,000 drawings a second were being generated by users. Not all of the downloaders are active users of the game; OMGPOP reports that "only" 12 million users are actively playing Draw Something. Part of the app's attraction and one of the reasons it is being downloaded so much is that it requires at least two people to play. Do you play Draw Something? If so, tell other TUAW readers what you like -- or dislike -- about this incredibly popular game.
