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Sprint abandons its 'One Up' early upgrade plan after just a few months (updated)
It appears Sprint's answer to T-Mobile's UnCarrier campaign hasn't been quite the success the company hoped it would be. Less than four months after it announced its "One Up" early upgrade plan, Big Yellow began phasing out the tariff from January 9th and is now directing online customers to its new "Framily" plan instead. With Framily, Sprint is attempting to drive down the cost of friends and family plans by rewarding customers with lower monthly fees for each additional person they add (up to 10) to a single account. The One Up plan, however, was specifically designed to reduce the cost of upgrading to a brand-new smartphone every year. Sprint has yet to indicate whether its Framily plan is a direct replacement for One Up or whether we can expect a reinvention of the early upgrade plan in the future -- we've asked Sprint what it plans to do next and will update you should we receive a response.
Sprint launches its 'One Up' plan for early upgraders
Sprint's "One Up" early upgrade program, Big Yellow's offering in the style of Verizon, T-Mobile and AT&T, has just gone live. While it's currently only available in-store, customers can upgrade to a new smartphone every year, while snagging unlimited talk, texts and data for $65 per month. There's no down-payment to speak of, instead the cost of the latest tech will be spread out as an additional charge each month. Now, of course, we just have to wait for some shiny new phone launch that'll compel people to make the switch. [Thanks, Dirk]
Sprint early upgrade program in the works, promises to 'One Up' the competition
The Now Network is finally ready to join the early upgrade party, and plans to launch its own smartphone installment program later this month. According to CNET, Sprint One Up will launch on September 20th, giving consumers the option to split the cost of a new device into 24 monthly payments. Partaking in the program puts customers on a slightly discounted version of one of Sprint's new Unlimited, My Way or All-in plans -- a savings of up to $15. It's not a bad concession, considering the fact that a $649 device tacks an extra $27 on your monthly bill. A chart uncovered by CNET pits the program against Sprint's competitors, literally illustrating how the upgrade deal "One Ups" the competition. Cheesy, but effective marketing. Take a gander at the pricing table above, or see CNET's full report at the source link. [Image Credit: Roger Cheng, CNET}
