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With big ambitions, 120 Sports aims to be the internet's ESPN
Despite being crowded by major networks such as Fox Sports, NBC Sports and, of course, ESPN, surely this space could still make room for one more. At least that's what the new, young brand 120 Sports is hoping for. As opposed to the rest of them, however, 120 Sports isn't trying to make broadcast TV its bread and butter; instead, it is seeking all-digital avenues to distribute video content, with a website and mobile applications that offer 24/7 sports coverage, live and on-demand. But, perhaps most importantly, it's delivering content without requiring authentication from a cable or satellite provider, and that's something made possible by having some high-profile backing.
120 Sports brings its new online network to Android
Just as it promised, 120 Sports has now made its debut on Google's mobile platform. With today's Android arrival, this MLB- and Time Inc.-backed online network, which hopes to be the internet's ESPN, marks its first expansion outside of iOS and the web since launching last month. In case you're not familiar, 120 Sports offers live sports coverage every day, doing so in two-minute clips which can be enjoyed in real-time or on-demand. The app itself looks and feels pretty smooth, both on iOS and Android, focusing on detailed imagery and content that's easily accessible via a simple tap. "As we go to Android, we're looking to grow our audience base there and continue to expand our programming," 120 Sports President Jason Coyle said to Engadget, adding that he's really excited for what's to come next for the young network.
