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Playboy teams up with BigPoint, forming new games label in late 2010
Playboy, otherwise known as "that stack of mags you hide from your mom under the mattress," is stretching out beyond the flesh game and into the online gaming game. A press release (past the break) announces intentions to offer online games through a new games label, which Playboy will formally announce later on this year. In the meantime, Playboy is teaming up with Bigpoint, which is currently working on Battlestar Galactica Online yet offers other free-to-play games via its own web portal -- which Playboy will now also distribute through its domain. The first game to get the red carpet treatment is Poisonville (link is probably NSFW) with "select titles" available in the future. Playboy also mentions other "development partnerships" in the coming months." "Gaming is a growing, mainstream area. And part of our plan is to extend Playboy's brand into the mainstream," Paul H. Lee, Playboy's managing director for new digital ventures, told PaidContent. "Previously, Playboy's gaming interests included a few licensing deals and some editorial in the form of gaming reviews. But there was no clear, over-arching strategy in place. With Bigpoint, we've established a clear path in terms of where we want to go." Apparently, the 18-35 male audience Playboy has is also into gaming. Hey, we're just as surprised as you guys! Jokes aside, Lee said that Playboy is investing a "significant" amount in this new venture. Here's hoping it works out for 'em, because we're not really sure what they could fall back on if things go south -- oh, right.
