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UK watchdog rules that YouTube Oreo ads take the biscuit
Some vloggers have made it big on YouTube, so it's not surprising that advertisers want to tap into their burgeoning audiences. But rather than shell-out for a traditional pre-roll ad, they're paying the stars themselves to film their commercials. That's okay, if YouTubers actually tell viewers that what they're watching is a paid-for promotion, but many aren't. As a result, the Advertising Standards Authority (ASA) has started cracking down on the practice, starting with Mondelez UK -- the company behind Oreo in Britain -- and a marketing campaign that had vloggers participating in a "Lick Race."
Deceptive game case makes children cry
Sony-hating Joystiq once talked about the new gaming Oreo: a DS Lite placed into the Value Pack PSP sock. When a junior high school teacher from 4 color rebellion (Disclaimer: it's a Nintendo blog) tried putting a PSP in a DS carrying case, all he did was make his students sad. One child even cried.You see, my students had become accustomed to playing with the ever-present DS lite. After class, some girls came up as sasked, "Can we play Mario?" I explained that I didn't have my DS with me, but one girl pointed to the case and its DS logo. I opened the case and watched their faces fall as they saw the PSP. I asked, "Would you like to play with this instead?" They replied, "No." The blogger goes out to point that he was surprised by this response, considering how the much-better graphics of the PSP didn't attract the kids at all. "To these students however, it is not an end-all multimedia device. It is just some shiny black thing that doesn't play Animal Crossing." As amusing as this story is, if Sony wants to extend their reach, they somehow have to steal part of the lucrative children's market.
