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Mobile ad blocking is still relatively uncommon in the U.S.
Out of 1.9 billion smartphone users on the planet, about 419 million -- or 22 percent -- of them use mobile ad blocking tools, a new study from PageFair has found. While ad blocking has barely caught on in the United States, more than a third of all the smartphone users in the Asia-Pacific region use an app or browser to stop advertisements from reaching their phones.
