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THQ: Warhammer MMO will cost $50 million, uDraw still making bank
See, this is how you can tell you can tell we're dummies about business. If someone asked us how much we'd spend on a Warhammer MMO in a world where World of Warcraft still reigns and Blizzard has another online game in the pipeline, our answer would be "not much." But THQ's answer, when posed the same question about the upcoming Dark Millennium? Around $50 million, according to CFO Paul Pucino, speaking on a recent conference call. Just when we're about to get snide about our business savvy, Pucino reveals that the company expects to sell 1.7 million uDraw tablets (remember the uDraw?), up from a 1.3-million-unit prediction in December of last year. 1.7 million. uDraws. Like we said: Dummies.
THQ spending approximately $50 million on WAR40K MMO
If you're wondering how many users it's going to take for THQ's forthcoming Warhammer 40K-based sci-fi MMORPG to be successful, you can keep wondering. THQ executive vice president and chief financial officer Paul Pucino did speak briefly about the budget of Dark Millennium Online, however, while addressing a Wedbush Morgan conference on March 9th. Pucino said the title will cost "somewhere in the area of $50 million or so to get these games to market, certainly in that range for Dark Millennium." Pucino was asked about desired subscriber numbers for WAR40K, which is being developed by Vigil Games, but declined to offer any details. "We haven't gotten specific yet, we're a couple of years away here from release and certainly as we get closer we'll give some specifics with regards to break-even or target users," he said.
THQ to release 4 to 5 uDraw titles by March 2012, including SpongeBob
THQ said last week that it had a plan to support the uDraw Wii tablet through the 2012 calendar year, and today CFO Paul Pucino started to clarify the level of support. Speaking at the UBS Annual Global Media & Communications Conference, Pucino said that four to five titles would arrive for the device from THQ in the next fiscal year (April 2011 – March 2012). He didn't offer any more specifics, only revealing that one of the games would feature SpongeBob SquarePants. Okay, we're gonna cut to the chase here, THQ: Convince Nintendo to let you develop a new Mario Paint for uDraw, and you can have all the money. How does that sound? All. The. Money.
