paul-reiche-iii

Latest

  • Skylanders creative lead eying Wii U's NFC for the future; mobile game explained

    by 
    Ben Gilbert
    Ben Gilbert
    02.07.2012

    "Giants is the idea for the future," Toys for Bob CEO and development lead Paul Reiche III told me during an interview this morning, just ahead of this weekend's Toy Fair 2012. His company's latest project, Skylanders, is up for an award at the big show, not to mention an award or two at DICE 2012 (also this week), but he's already looking into the future. To an extent, at least."In terms of the Wii U, we're looking at it," he said in response to a question regarding the Wii U's recently announced NFC functionality -- functionality that's very similar to that found in the RFID-enabled Skylanders. "All of the details about the NFC technology haven't been released to the public yet, and it's really interesting," Reiche added, but he wouldn't budge on how much experience his company had with the Wii U's tech just yet ("I can't talk about that, I'm afraid.").As for that other Skylanders game that was announced today -- the mobile one -- Reiche was able to be a bit more verbose, though not much. "We will be having new mobile associated with Giants, but we are also still working on a very fun experience using your toys in the Skylanders world that's for mobile," he told me. So, two games then! "I played it, I like it, I don't know what its release schedule is. This one isn't being implemented within Toys for Bob," Reiche added.So, how does it work? Reiche couldn't get too specific, but he did say it'll use the web-based Skylanders experience to draw information to the mobile game. "No NFC phone necessary. We want anyone to be able to enjoy it. We want someone who just buys a toy to have a meaningful experience on someone else's mobile device."

  • What's in a Name: Toys for Bob

    by 
    Mike Schramm
    Mike Schramm
    06.06.2011

    Toys for Bob's Paul Reiche III, co-creator of the Star Control series and Pandemonium, lets us in on the thinking behind his studio's name. Whenever you're putting together a studio, right, it's like name, t-shirt, and then let's do the contract. So Fred [Ford] and I had formed a partnership to do Star Control 1. And we had all of these different names laid out, including this Bosco the Bee mascot that didn't work out. And finally my wife -- she's a poet, very interested in psychology -- she said create a name that generates interest, that doesn't distance yourself from people, and that you can reinvent. I love toys, I always have, and she knows that and Fred knows that. And so it was just a perfect fit. Bob is also a universal name -- everyone knows a Bob, I used to listen to the Bill Cosby and he was always talking about Bob the mechanic. And part of my brain is just permanently Bob. We have an official rule, which is that everyone gets their own Bob, whoever you want. "Toys for Bob Kotick" is a fairly good analogy for us, since he's paid for everything we've done. But I'm a sort of a Church of the SubGenius guy myself. Toys for Bob is currently working on Activision's Skylanders: Spyro's Adventure, due out later on this year. Like this feature? Be sure to check out the What's In A Name Archives.