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Tesla finally delivers its first production Semi
Five years after CEO Elon Musk officially unveiled his Semi, Tesla’s electrified tractor trailer, the company delivered its first official production vehicle to Pepsi on Thursday.
Hitting the Books: How Dave Chappelle and curious cats made Roomba a household name
Lowen Liu explores the development of iRobot's Roomba vacuum and its unlikely feline brand ambassadors.
Avast packaged detailed user data to be sold for millions of dollars
The popular antivirus program Avast has been selling users data to giant companies like Google, Home Depot, Microsoft and Pepsi, a joint investigation by Motherboard and PCMag found. Avast reportedly scraped data from its antivirus software and handed it off to its subsidiary Jumpshot, which repackaged the data and sold it, sometimes for millions of dollars. While Avast required users to opt-in to this data sharing, the investigation found that many were unaware that Jumpshot was selling their data.
Pepsi's loyalty program puts cash in your Venmo account
Do you wish soft drink makers would stop using point systems for reward programs and simply give you cold, hard cash? You're about to get your wish... in a manner of speaking. Pepsi is launching a PepCoin loyalty program that rewards you for buying both a single-serve beverage and a Frito-Lay snack by sending money to PayPal and Venmo accounts. If you scan enough codes on bottles and bags, you'll receive a little bit of cash. You'll have to earn $2 before it goes to your account, but this is real spending money -- you can use it to pay your share of last night's pizza.
Pepsi is making a SodaStream-like sparkling water station
Now that Pepsi owns SodaStream, it's trying its hand at a make-your-own-drink station -- though it's not for the company's usual sugar-laden fare. The company has unveiled a water dispenser system that lets you create your own zero-calorie beverage. A touchscreen interface lets you make it as carbonated as you like, choose the flavor (including its strength) and dial in the temperature. You could get a strong, cold raspberry lime drink when you want something punchy, or plain uncarbonated water if you're not feeling adventurous.
Pepsi buys SodaStream for a future beyond cola
Traditional soda brands are facing tough times right now, as consumers move away from sugary soft drinks to healthier, low-cal options. Pepsi has already tried to diversify away from its fizzy cola roots with Aquafina water, and more recently, sparkling water brand Bubly -- now it's planning on reaching customers in their homes with the acquisition of at-home carbonated drink-maker SodaStream.
Tesla's plan to charge electric semis relies on its customers
Customers have been lining up to order some of Tesla's electric big rigs since the Semi debuted in November, but there is one big question: where will they get charged? According to Reuters, at first the rollout will rely on customers like Pepsi and UPS to build on-site "megachargers" and trucks will be restricted to going back and forth on routes that keep them near home base. Representatives for the companies confirmed they're working with Tesla to build in-house charging locations, however, the plan for a Supercharger-like network that could juice up trucks on the road is a bit fuzzier.
Plastic-plucking robots are the future of recycling
We are living in the Age of Plastic. In 2015, the world's industries created 448 million tons of it -- twice as much as it did in 1998 -- and the rate of production is only accelerating. However, our recycling efforts have not matched pace. In fact, according to the EPA, barely 14 percent of plastic products are recycled globally. But a new generation of recycling technology is here to keep the world's plastics in circulation and out of our landfills.
Twitter's first promoted stickers come from Pepsi
You knew it was just a matter of time before Twitter's stickers became advertising vehicles. The social network has just introduced promoted stickers, which help brands get their message out through the same searchable 'visual hashtags' that you might already be slapping on your photos. Pepsi is the first to embrace the concept, and it'll offer 50 of the emoji you've seen on bottles and cans (see above) as stickers across 10 regions.
Pepsi Phone comes out of the blue in China
We don't exactly know why, but China seems to have a thing for the Pepsi brand. Following the Pepsi edition Oppo N1, another company from the Far East is launching a new device that's simply dubbed the Pepsi Phone. From afar, you may mistake this aluminum device as a rebadged Oppo R7 Plus, but it's actually a variant of the $250 Koobee H7 featuring the same 5.5-inch 1080p display (maybe IPS LCD?) with 2.5D glass, MediaTek MT6592 1.7GHz octa-core processor, 16GB internal storage, 2GB RAM and backside touch fingerprint sensor -- it's likely an older version, though, judging by its thick metallic border like the one on the Huawei Mate 7. It also runs on Koobee's customized Android 5.1 with a Pepsi theme out of the box.
Yes, Pepsi is launching smartphones in China
In today's edition of baffling corporate branding decisions, Pepsi has confirmed plans to launch smartphones and a line of accessories in China in the coming months, Reuters reports. The company made it clear that it won't be manufacturing the phones, instead it'll be licensing its brand to a partner (there's really no shortage of phone makers in China). While Pepsi isn't divulging more details yet, Mobipicker reports that one of the phones is called the Pepsi P1 according to Chinese blogs. For the most part, it looks like an unremarkable mid-range Android phablet with a 5.5-inch screen, 1.7 Ghz CPU and 16GB of storage. But hey, at least it sports some nifty Pepsi logo bling. The P1 will reportedly retail for around $200 in China, and we'll likely hear official details on October 20. I wouldn't expect this to hit the US or Europe, but don't be surprised if Coca-Cola follows suit. (As Engadget's Chris Velazco points out, this phone isn't that crazy, as it's coming from the company that gave us Pepsi-Man.)
Facebook's Atlas ad platform will track you around the internet
Facebook's sufficiently chummy with advertisers that some people have gone and built their own social networks to escape Mark Zuckerberg's clutches. For those who remain, however, it's now going to be even harder to avoid people using your personal profile information to sell you things. The company has re-built and re-launched (former Microsoft ad platform) Atlas as a way of monitoring people's online activity across every device that they own. In a blog post, Atlas chief Erik Johnson talks about "people-based marketing" that leaves behind cookies and instead knows what you're doing on desktops, smartphones and tablets. That data, coupled with Facebook's knowledge of your age, gender and preferences, will then be used to sell specific products -- with the firm that handles Intel and Pepsi's promotional work the first to sign on.
Big names -- McDonald's, Pepsi, Nissan, Proctor & Gamble -- sign on for iTunes Radio ads
With iTunes Radio set to hit the ground running once Apple releases iOS 7 to the masses sometime this fall, Apple has been busy signing up number of big-name advertisers to help bankroll the company's first foray into internet radio. According to AdAge, some of the advertisers already on board the iTunes Radio train include McDonald's, Pepsi, Proctor & Gamble, Nissan and others. The report relays that: The deals range from the high single-digit millions of dollars to tens of millions of dollars and include a 12-month advertising campaign to run within the streaming music service for each of the participating brands. In addition to basking in all the publicity that comes with a heavily-anticipated Apple product launch, the launch partners get exclusivity within their respective industries through the end of 2013. Come January 2014, however, ads on iTunes Radio will become widely available, provided an advertiser agrees to the minimum buy-in of around $1 million, according to sources briefed on the product. Advertisements on iTunes Radio will reportedly take on three forms; audio ads, video ads and interactive ads. As for how often advertisements will rear their ugly, but necessary heads, AdAge notes that audio ads will be played once every 15 minutes while video ads will be served about once every hour. While not available yet, the report states that advertisers will soon have the ability to target ads to specific iOS devices, a welcome option for advertisers looking to calibrate ads in an effort to maximize effectiveness and impact. For instance, it stands to reason that an iOS user with a newly minted iPhone 5S may have more expendable income than a user with an old iPhone 4, or the rumored lower-cost iPhone. Ads on iTunes Radio, however, will not be exclusive to mobile devices. Note that any device running iTunes Radio, including desktop devices and the Apple TV, will be subject to ads. Also of note is that some advertisers may be given the option to assemble, or perhaps "sponsor" is a more apt descriptor, their own playlists that will feature fewer advertisements than the five ads per hour described above. "These branded stations will not be labeled with a brand name," AdAge reports, "but will likely involve a short ad saying that brand was sponsoring a user's block of free listening." If you're interested in the nitty gritty of Apple's advertising efforts vis a vis iTunes Radio, the full post from AdAge is chock-full of interesting information and worth checking out in its entirety. While Apple's previous advertising efforts -- I'm looking at you iAds -- haven't exactly met Apple's expectations, the inherent interest in streaming internet radio suggests that Apple's foray into the music space will be worthwhile. After all, Pandora, though one of the more popular iOS apps, still has to be proactively downloaded by iOS users. iTunes Radio, on the other hand, will be integrated into the iOS Music app right out of the gate, giving it an extremely large built-in userbase right from the get-go. Lastly, consumers who sign up for iTunes Match will be able to experience iTunes Radio completely ad-free.
Pepsi's 'Sound of Football' project lets visually impaired players see the pitch with their ears (video)
One one side of the field was a team of former pro soccer players. On the other, a squad of visually impaired amateurs. The two sides laced 'em up, stretched out their quads and went head to head in a scrimmage, though the matchup was a lot more even than you might expect. It's all part of something called the "Sound of Football" -- the latest experiment from the Pepsi Refresh Project. The idea was to level the playing field, so to speak, by forcing both teams to play a match using only their ears, and a pretty nifty tracking system. Created by Tracab, this system was comprised of 16 cameras covering the entire pitch (including two stereovision cameras placed at mid-field), and used jersey colors to distinguish the home team from the away team, and to identify the referees. This set up, which was deployed during the last World Cup, essentially tracked the position of each player in real-time. This information was then funneled into an iPhone attached to each player's headset, and converted into a surround-sound landscape, using an app created by a company called Society 46. Unique sounds were assigned to both the ball and the goal; turning your head in the direction of one goal would produce one sound, facing the ball would result in another. This allowed each player to get a better idea of his surroundings and of his spatial positioning, though, as many of the pros found out, it wasn't quite as easy as it looked. The designers of this system are now looking to use their technology in other, non-sports arenas, in the hopes of helping the blind and visually impaired "see" more of the world around them. Check out a pair of videos on the match and the technology behind it, after the break. [Thanks, Martin]
Halo: Reach marketing campaign flexes giant robo-arm
What's gonna give Halo: Reach the best shot at topping Modern Warfare 2's $310 million in day-one sales? Marketing. Much to no one's surprise, Microsoft is splurging on its biggest game campaign to date, according to Advertising Age. While Reach's marketing budget has not been disclosed, it's expected to easily top Halo 3's reported $6.5 million bill. The ad campaign, which began in earnest with a big-budget plug ... for the multiplayer beta (way back in April), will continue to use live-action segments to attempt to forge an emotional connection with a broad audience across TV and the web. "We're trying to get people to connect back to their lives, not computer graphics or something overly sci-fi," Taylor Smith, director of global marketing communications for Xbox, told Ad Age. "Live action is a way to capture that." In particular, director Noam Murro (Smart People) has created three live-action short films that depict life on planet Reach before the Covenant invasion. Meanwhile, potential buyers will be urged to "remember Reach" as they consume Pepsi products. A renewed partnership between Microsoft and the snack-time mogul will put Halo branding on some 300 million Mountain Dew bottles and 30 million Doritos bags beginning next month. Of course, to top past efforts, Microsoft will expand the Reach campaign beyond these somewhat pedestrian reminders: Cue massive KUKA KR 140 robotic arm! The viral site RememberReach.com, which becomes fully operational at 3AM ET tomorrow, features a user-generated light sculpture of Reach's Noble Team, created by the robo-arm and some fancy camera equipment. Typically used to assemble cars, this KUKA bot has been outfitted with an LED and stationed in an undisclosed San Francisco warehouse. As detailed by GameLife, visitors will direct the machine to plot the 54,000 points of light that will form this Noble Team "monument." Bizarre. Halo: Reach launches on September 14.
Pepsi partners with Uncharted 2 for PS3 bundle giveaway
Sure, you could be like one of those tea-bagging Mountain Dew drinkers, clearly unprepared for The Ride of Your Life™. Or, friend, you could be a hero. A Pepsi drinking hero. And that's exactly the choice that folks living in select states have to make when they go to their local supermarkets starting this week. If you dare to purchase specially-marked 12-packs of Pepsi, you could be 1 of 20 equally daring folks who wins a PlayStation 3 system and the entire Uncharted series (yep, all two games!). If not, you could be 1 of 200 intrepid adventurers who wins a copy of the most recent -- and most excellent -- game, Uncharted 2: Among Thieves. If none of those, well ... you should probably switch to Coke.All the nitty gritty details are right here.
Pepsi apologizes for sexist iPhone app, inadvertently fans the flames
PepsiCo's Amp Energy brand stirred up a lot of hatred in the last couple of months when the "AMP UP Before You Score" app [iTunes Link] was released. This app, branded as sexist and inappropriate by a lot of people who rated it in the App Store, provides guys with cards to "identify her type," pickup lines that are useful with a particular "type" of woman, and ways of keeping track and spreading the news via social networking if you "get lucky."A public apology was made by Amp on its Twitter feed (@ampwhatsnext) which introduced the app and its questionable content to a larger audience. Even worse is that the apology included a new Twitter hashtag, #pepsifail, and was retweeted on several other Pepsi feeds. That had the effect of not only causing more people to become aware of the app, but also increased the furor towards it and towards PepsiCo.A post on Advertising Age noted that Pepsi's strategy seems to be somewhat confused, as they haven't pulled the app, and by linking the Amp Energy app to the Pepsi brand they're beginning to get heat for the entire brand -- not just the app.An App Store review by iPhone developer Raven Zachary said it best: "Dear Pepsico, your iPhone app, AMP UP before you score, is offensive and is a great new case study for branded apps gone wrong." You have to wonder, though, if this is actually working to introduce many more people to the Amp Energy brand.[via AdAge]
In-game ad spending to reach over $1 billion by 2014
In a future where unfathomably large sums of money are spent trying to get you to buy things, only one man can make a difference. We haven't found that man, so until he shows up we're going to buy a new Dell and maybe some Pepsi. We don't know why this urge has struck us -- maybe it has something to do with all those ads we just saw in [INSERT LATEST ACTIVISIONBLIZZARD TITLE HERE].We know not what fate awaits us in this future, but since everyone will be too busy buying stuff it probably doesn't matter. It's not like the machines will rise up or anything, right?
New in-game battle bots connected to Mountain Dew?
Yesterday MMO-Champion posted a few new finds in the patch files. Namely a series of "Battle-bots" which act as a mini-pet. There's not many details as to what exactly they are or what they do, but it does look like there are several abilities we'll be able to control.Here's where it gets interesting. One bot state is blue, and one bot state is red. These blue and red colors match up pretty darn close to the Mountain Dew product that's on the horizon. Take a look after the break for side-by-side comparisons.But wait, there's more.
Little Caesars, Pepsi team up for PlayStation promos
Would you like to win a new PS3, PS2 or PSP along with a bunch of Buzz! games? Sure you do. Who doesn't like to win free stuff? Little Caesars pizza chain and Pepsi have teamed up with SCEA to give away up to 450 "PlayStation Trivia Packs" from today up until April 27. 50 packs will be given out each week. Those who participate could win one of the following: PS3 with Buzz! Quiz TV PS2 with Buzz! The Hollywood Quiz, Buzz! The Mega Quiz and Buzz! Jr. RoboJam PSP with Buzz! Master Quiz But what's the catch, you ask? To enter, participants will need to grab a "Buzz in to Win" scratch-off card from any US Little Caesars restaurant after purchasing a "Hot-N-Ready" pizza with "any Pepsi beverage." Participants will then need to take the scratch-off code to this website, enter their code and see if they've won. If you enter and win, wonderful; if you don't win, you'll still get a $5 coupon (redeemable only at GameStop) for any Buzz! game.
