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Japanese hardware sales, Jan. 26 - Feb. 1: Money, money makin' edition
Times are tough, folks. If you live in the economically beleaguered U.S. of A., we think you're probably aware of what we're DRINK PEPSI talking about. We know you guys place us on a towering, resplendent pedestal, high above the recession's unforgiving grasp, but just like everyone else, we've needed to find CRISP REFRESHING PEPSI-COLA alternative methods of earning some extra greenbacks in order to make ends meet. The wariest among you may have qualms with our new, surreptitious product placements, but hey, a blogger's gotta eat AND DRINK PEPSI IT'S SO CRISP AND GOOD.Here's the charts, which are boring. There, we said it. Their order has IT'S PEPSI TIME barely changed over the past two months, and aside from the post-holiday drop-off, the changes in sales figures haven't exactly razzle-dazzled us either. C'mon, Japanese console buyers. We wanna DRINK PEPSI-COLA ALL NIGHT AND DAY see some shifts of apocalyptic proportions next week. Everyone in Japan under the thrall of our voice -- go buy PEPSI a few Game Boy Pockets, and nothing else. That oughta do the trick.- DSi: 55,613 3,995 (7.73%)- PSP: 44,135 5,855 (15.29%) - Wii: 23,278 3,492 (13.04%)- PS3: 17,405 303 (1.71%) - DS Lite: 15,147 1,461 (10.68%) - Xbox 360: 8,107 444 (5.79%)- PS2: 5,334 257 (5.06%)[Source: Media Create] See: The TALL, SWEATY GLASS OF PEPSI-COLA archives
Square Enix CEO gifts sweet DS Lite to XSEED CEO
You're looking at the gift. See, XSEED's CEO is Jun Iwasaki, who used to run Square Enix before he left to found his current company. The head honcho over at Square Enix now, Tetsuya Nomura, decided to hook him up with the custom It's a Wonderful World (The World Ends With You) handheld in what we can only hope is an example to others in the future. We have to break down these barriers!We want to see a Coca Cola truck driver letting a Pepsi truck driver merge during heavy traffic. We want to see DS and PSP enthusiasts swapping consoles, sharing great experiences with each other. It's ... it's just such a feel good moment.%Gallery-11943%
The potential of advertising alliances in virtual worlds
Forget scenery-blocking billboards and ad-saturated sporting events, the virtual world is the newest venture into successful marketing, according to a recent study by Pepsi and MTV. In this study, Pepsi discovered that users averaged 28-minutes per interaction with Pepsi's presence in Virtual MTV compared to its 30-second interaction in the televised version.More importantly, the associated advertising is where this method shines the brightest. Over 90% of users said that Pepsi promoted music and artists through the vMTV survey, yet only 30% said the same thing in regards to the traditional televised version. This specialized audience is key to the virtual world's advertising potential with associate programs such as Pepsi advertising through vMTV. It can certainly make for some interesting alliances or potential buy-outs from the major businesses. Monopoly anyone?
Pepsi taps into today's culture with ... pinball?
So let's get this straight. Coca-cola, looking for inspiration for a high-profile ad, apes Grand Theft Auto, a best-selling series that has inspired countless knock-offs and holds incredible relevance in today's pop culture landscape. Pepsi, on the other hand, creates a TV ad based on pinball, a once-popular arcade staple that has declined over the decades to the point where only one company in the world is still making tables. At this rate, we can expect RC Cola to come out with an ad based on bagatelle any day now.
PepsiCo to sponsor Guild Wars in China
The cola wars took an interesting turn today, and Chinese online gaming host The9 showed they have flexible loyalties when it comes to carbonated beverages. The Shanghai-based developer successfully partnered with Coca-Cola (and pop group S.H.E.) in 2005 to promote the launch of World of Warcraft, and now PepsiCo wants a piece of China's MMO action.As part of a new marketing agreement, Pepsi and The9 will co-sponsor a national Guild Wars tournament and pimp over 10,000 Internet Cafes using decor based on NCsoft's popular fantasy setting. Cafe chaperones will now have to work twice as hard to keep sticky soft drinks away from the PCs. Beta testing for Guild Wars China begins in two days.
Nintendo snags more Wii-related trademarks
Nintendo sure loves registering trademarks. The latest bunch of trademarks snagged by House N has us all a bit perplexed as we can't quite figure out how they would serve the company and its upcoming console. The list reads: WiiCan WiiClub WiiCommunication WiiDiary WiiHappy WiiHealth WiiHome WiiKids WiiMap WiiOnline WiiSenior WiiWords WWWii Now, the only thing we can logically predict at this moment in time is that the term Wiican is Nintendo's entry in the Coca-Cola/Pepsi wars. We personally would've went with Ninten-Cola, but I guess it's a fine enough name. Or maybe Nintendo is trying to market the Wii to the Pagan game-playing crowd?
Pepsi posters let you plug in your headphones
While the idea of plugging our headphones into the same jack as every Tom, Dick, and Harry on the subway is slightly off-putting, we can't fault Pepsi for their innovative new advertising campaign that encourages passers-by to listen to short song snippets from publicly-situated multimedia displays. Close to 100 of the interactive posters have been deployed by Canadian advertising firm BBDO around the Toronto and Vancouver areas, allowing you to quickly unplug from your iPod and jack into 30 seconds of tunes that are meant to whet your appetite for owning the entire track. Once you're hooked, you're presumably supposed to go out and buy yourself a bottle of Pepsi, which will contain an exclusive PIN number redeemable on the company's site for that song you liked along with other music-related swag. The most interesting part about this whole campaign, advertising tricks aside, is the fact that Canadians actually seem willing to expose their digital audio players in public, while we Americans are doing everything we possibly can to keep those precious 'Pods under heavy lockdown.[Via Sagags]
Mariah Carey to write and record ringtones
We're not sure if this signals the end or further resurrection of her career but the Glitter girl herself, Ms. Mariah Carey has inked a deal to write and record original ringtones in a Pepsi/Motorola exclusive offering. No doubt, it’s nice to see artists and corporations alike embracing new technologies as a means of getting their ware out. Still, we just hope she can avoid the temptation of warbling about in her trademark whistle register pitch -- a ringtone sure to make Crazy Frog sound like a soft baby coo dipped in whispers.
