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How Impossible Foods cooked up Impossible Burger 2.0
Inside White Castle on the Las Vegas Strip I met David Lipman, Impossible Foods's Chief Science Officer, whose father was a butcher. It's a funny quirk for someone who's working to sell a plant-based product to replace ground beef. Impossible Burger 2.0, revealed this week at CES, is a major upgrade, with an improved nutritional profile and crucially, a taste and feel closer to the beef burgers that you and I eat.
