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Twitter's anti-spam rules foiled Planters' Super Bowl stunt
Planters is learning that there is such a thing as being too thirsty for social media stardom. Twitter has suspended three accounts tied to Baby Nut, the resurrected Mr. Peanut mascot that made his debut during the Super Bowl, for violating policies against spam and platform manipulation. The Kraft Heinz-owned brand was trying very, very hard to go viral, with its main @MrPeanut account retweeting the three as they shared memes shortly after Baby Nut made his appearance. The problem, as you might guess, was that this echoed the sort of coordinated behavior Twitter has banned in the past -- it just involved snacks.
Visualized: Planters gifts Mr. Peanut with a new biodiesel-fueled ride
While you may not realize it, Mr. Peanut's been cruising around in the same ride for decades. Maybe even centuries. Regardless of the specifics, one thing has become abundantly clear to the higher-ups at Planters -- dude needs a new ride, STAT. As the story goes, 2011 will be the year that the Nutmobile sees a much-needed revamp, with the refreshed model to be based around a 2011 Isuzu NPR diesel truck. Inside of the crunchy shell, it's been outfitted with five percent biodiesel, a smattering of solar panels and a wind turbine, not to mention a bank of batteries. Sickening as it may seem, Mr. Peanut will be murdering a few of his own just to get down the street, with "a small amount" of peanut oil being mixed in with a number of other vegetable and cooking oils. So much for that happy-go-lucky front, huh?
