pre-launch-hysteria
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The Perfect Ten: Phases of pre-launch hysteria
One of my private theories about MMO players -- one I'm now making public -- is that we all have the collective memories of goldfish. It's the only way to explain why we go through the same exact phases each and every time an MMO nears launch, all the while acting as though this has never happened before. In a way, it's kind of cute. You're cute, MMO community! Really, it's just one of those events during which everyone starts rational yet slowly but surely slides down into the multi-colored stomach of hysteria. It's why MMO communities pre-beta tend to be tight, intelligent and excited, but from beta through launch they lose their cool and become a morass of screeching monkeys, flinging poo every which way in a vain effort to be heard above the noise of the zoo. Mind you, I've been one of these monkeys, so I'm not excusing myself from this metaphor. So if you're wondering why the blissful excitement of anticipating a game has fractured under the weight of inconsolable insanity, I'm here to walk you through the 10 phases of how and why this happens for most major MMO launches.
