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Amazon may take on Blue Apron's prepared meal-kit service
Amazon's grocery aspirations go beyond offering a drive-through store, AmazonFresh, Pantry and its recent Whole Foods acquisition. Bezos' shopping juggernaut is looking to get into the boxed meal service a la Blue Apron, according to British publication The Times. Apparently, Amazon has registered a slogan for "We do the prep. You be the chef," and the service will offer "prepared food kits" that are "ready for assembly as a meal" according to the application.
