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E3 2012: Exploring the freedom of LotRO's Riders of Rohan
Saddle up, pard'ners: Riders of Rohan is coming! Lord of the Rings Online's fourth expansion in its full equine glory at this week's E3. At Turbine's booth, we got a first look at the expansion's highly touted mounted combat and were able to ask the crew some of our burning questions about the differences between the editions. It's apparent that Riders of Rohan has a ton to give LotRO subscribers. Turbine's chosen to release the east side of Rohan first, leaving out the west side for future development. The expansion features customizable mounts, impressive graphical upgrades, a slew of customization options, new NPCs, new content, and even a new orchestral soundtrack. Without further ado, let's dive in to explore the freedom of Rohan!
BlackBerry Bold 9930, Torch 9850 go on sale at Sprint for $200, $150
As expected, the BlackBerry Torch 9850 and BlackBerry Bold 9930 went on sale at Sprint yesterday as part of its BlackBerry 7 lineup. Both phones feature 1.2GHz Snapdragon processors and five-megapixel cameras, but the 9850 has a 3.7-inch touch-only display compared to the Bold's 2.8-inch screen and keyboard combination. Purchased online with contracts and after rebates, the 9850 is selling for $150 while the 9930 is going for a cool $200 -- a departure from the originally announced Bold price tag of $249, with no mention of cash back. For Sprint users, a rebate is clearly better than no rebate -- even if it does require a stamp.
AT&T rumored to rework texting plan to counter Verizon iPhone
AT&T may enjoy inviting Verizon iPhone owners to life in the slow lane, but the latest rumor out of GearLive suggests that AT&T may be modifying some of its pricing plans to entice customers to stick with the GSM iPhone. The leaked Best Buy screen grab suggests AT&T will drop several existing messaging plans and offer two plans that fit in with its K.I.S.S. (keep it simple silly) philosophy. The lower priced plan will provide customers with 1000 text messages for $10 per month, while the upper tier plan will offer unlimited messaging for $20 per month ($30 on a family plan). The soon-to-be defunct plans include the Messaging 200, which included 200 messages for $5/monthly, and the Messaging 1500, which offered 1500 messages for $15 per month. These changes will reportedly take place starting January 23. Customers with these older plans will be grandfathered. It is worthy to note that these changes may not be tied to the Verizon iPhone. Though these new messaging plans trump Verizon's current messaging plans, AT&T may be enacting them before announcing some new messaging phones or even in anticipation of the arrival of its three new Android handsets, which include the Motorola ATRIX 4G, HTC Inspire 4G and the Samsung Infuse 4G. Plus, a small change amounting to $5 is not going to help a company retain many customers. AT&T may need to up the ante with the return of its unlimited data plan or free personal hotspot to keep unhappy iPhone customers from jumping ship. [Via Gizmodo]
DC Universe Online sets pricing and new launch date
After a much needed push-back from the original launch date of November 2nd, Sony Online Entertainment has set a new launch date for DC Universe Online. We announced a rumored launch-date move yesterday. And today, SOE has confirmed that its new action-MMO will launch on January 11th, 2011. Game Director Chris Cao sent along this statement: "Creating DC Universe Online has been a massive undertaking, and we're excited to be that much closer to launch. We're grateful to our beta players for providing us invaluable feedback in these final stages that has enabled us to put the finishing touches on a fun and exciting experience when the game launches in January." The superhero game will launch simultaneously on the PC and Sony PlayStation 3 with the MSRP of US$49.99 and US$59.99 respectively. Purchase of the game grants one month free, after which a subscription costs US$14.99 monthly. PC customers will be able to take advantage of a US$29.99 StationAccess subscription which allows access to all current SOE games. Don't miss our launch-announcement interview with the DCUO creators coming soon!
BioWare and EA expect 2+ million subs, potential pricing model 'twists'
As if the idea of 100% voiced dialogue trees wasn't ambitious enough in an MMO property, word has now come out that EA and BioWare are expecting to have two million subscriptions for Star Wars: The Old Republic. In a genre where only one game has ever exceeded two million subscribers at $15 per month, that's a very high standard to put yourself up against. There again, we are talking about Star Wars, beloved by geeks the world over. We're also talking about BioWare, who have blown many gamers away with the awesomeness of Mass Effect 2 and Dragon Age: Origins. The other thing that gives us pause is the recent discussion in regards to some "potential pricing twists" that Dr. Ray Muzyka of BioWare mentioned while talking to the folks at Kotaku. While subscriptions are being mentioned, others have noticed some indications for microtransactions as well. Whether we're looking at a blended model like Champions Online, more the traditional sub with less-often used macrotransactions like World of Warcraft, or something else altogether remains to be seen. In any event, it's certainly going to be interesting to watch whether or not Star Wars: The Old Republic will be able to retain the subscriber numbers they hope to.
Redefining MMOs: The massive money of microtransactions
Let's face it - microtransactions are big business. Nexon has posted a 35% increase in revenue this last July. Large companies like SOE and Cryptic Studios have added cash shops to their games. It appears that the world has a growing appetite for little bites of gaming content goodness. The market now is turning those bits and bytes into the MMO equivalent of the candy bar - with profits that are starting to climb towards the candy heights as well. The honest truth is that we've been shifting more and more towards the idea of microtransactions as a culture, not just as a genre. Sure, we've always been about getting more bang for our buck - who isn't! But the fact is that there were no structures to distribute entertainment as effortlessly and cheaply as we can get it now even just a few decades ago. The proliferation of personal computers, the Internet, and other advances in technology have turned us into a society that loves to consume only what it wants, when it wants, from almost wherever we want it. Considering the overall societal shifts, it only makes sense that our favorite type of games are now going where the money is.
AT&T announces iPhone 3G pricing plans
Finally, a piece of news we can actually do something with. AT&T today announced its pricing structure for the next iteration of Apple's iPhone -- which you can plunk down money for come 8 am, July 11th. There's not much that's surprising here -- new customers and those eligible for an upgrade will be able to nab the phone for $199 (8GB) or $299 (16GB), while "early upgraders" will have to fork over $399 or $499, all with a two year contract and $18 upgrade fee, of course. The telco says a no-commitment version of the phone will be available for $599 and $699, though it looks like that will come after the initial launch. AT&T appears to be leaning pretty heavily towards the all-in unlimited plans, but there are options if you don't want to go that route. We've sorted out the basics after the break, and included AT&T's "iReady" video -- certainly good for a few chuckles.
