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IMAX buys stake in Prima Cinema, promises higher-quality theatrical releases in your mansion
Prima Cinema's same-day-as-theaters movie player may be a niche device, but it's catching the eye of some big companies. IMAX has just bought a stake in Prima in return for both a Chinese distribution exclusive as well as a technology deal. The arrangement will let IMAX use the know-how from the Prima Cinema Player in its Private Theatre systems, giving the wealthy a chance to watch downloadable, IMAX-quality theatrical releases at home. Other platforms might come in the future, according to the company. There's no word on just when the integration will take effect, but we're sure that well-off movie buffs can't wait.
