project mobii

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  • Ford and Intel want to make cars that respond to your face and gestures

    by 
    Sharif Sakr
    Sharif Sakr
    06.25.2014

    Where do anthropology students go when they leave college? Apparently, instead of travelling the Andaman Islands investigating the social impact of cousin marriage like they're supposed to, they've been earning big bucks working for Ford and Intel on something called "Project Mobii." The name stands for Mobile Interior Imaging, and we're told that it involves a collaboration between "ethnographers, anthropologists and engineers" who are looking for ways to deliver a "more personalized and seamless interaction between driver and vehicle."