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UK copyright police hit piracy sites where it hurts: their wallets
One of the downsides of watching Game of Thrones or The Soup via a nefarious website is that you're bombarded with pop-ups for everything from porn to sandwiches. Now, however, you're just as likely to see ads from the City of London Police's Intellectual Property Crime Unit, telling you to have a long hard think about what you're doing. Unlike other paid-for advertising, these ads won't send cash to the torrent site owners, eroding the revenue that helps the services continue their operations.
