Project-ten-dollar

08.03.10
EA Sports Online Pass redeemed by 60% of users, says EA
08.03.10

EA Sports Online Pass redeemed by 60% of users, says EA

During EA's Q1 financial conference call, COO John Schappert discussed the success of the company's...

View
06.03.10
EA's Ramsdale: Project Ten Dollar 'not a defensive measure against pre-owned or piracy'
06.03.10

EA's Ramsdale: Project Ten Dollar 'not a defensive measure against pre-owned or piracy'

An MCV interview with Electronic Arts UK General Manager Keith Ramsdale took a turn for the Munchau...

View
05.20.10
THQ introduces its own 'Online Pass' in UFC 2010
05.20.10

THQ introduces its own 'Online Pass' in UFC 2010

EA isn't the only company to hit on the idea of a one-time-use code for online play of sports games....

View
05.18.10
Ubisoft remains refocused on Xbox 360, PS3 in new year
05.18.10

Ubisoft remains refocused on Xbox 360, PS3 in new year

In January, Ubisoft CEO Yves Guillemot told investors that the company would "refocus"' its develop...

View
05.12.10
Analysts discuss impact of EA Sports Online Pass
05.12.10

Analysts discuss impact of EA Sports Online Pass

Over at IndustryGamers, several analysts have chimed in on EA's latest assault on used game sales:...

View
05.11.10
EA posts $677 million loss in FY2010 alongside downed revenues
05.11.10

EA posts $677 million loss in FY2010 alongside downed revenues

EA has reported the results for its fiscal year 2010, which ran from April 1, 2009 through March 31...

View
05.11.10
'Online Pass' specific to EA Sports, 'no announcement' on Medal of Honor
05.11.10

'Online Pass' specific to EA Sports, 'no announcement' on Medal of Honor

Listen, we get it. You're a "pre-owned" type of game buyer. To us, and your online comrades, we're...

View
05.10.10
EA introduces one-time-use 'Online Pass' for sports games
05.10.10

EA introduces one-time-use 'Online Pass' for sports games

EA just announced the next step of its "Project Ten Dollar" initiative, one that's likely to affect...

View
04.29.10
Buy Alan Wake new, get first 'game add-on' free
04.29.10

Buy Alan Wake new, get first 'game add-on' free

Apparently EA's Project Ten Dollar has had an influence on other publishers, as Microsoft announced...

View