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  • The Godmother of Virtual Reality: Nonny de la Peña

    by 
    Joseph Volpe
    Joseph Volpe
    01.24.2015

    "Print stuff didn't scratch the itch. Documentary didn't scratch the itch. TV drama didn't scratch the itch. It wasn't until I started building this stuff. There was no way I could do anything else. I just couldn't do anything else. I don't know even how to explain that. And I think sometimes I wanna shoot myself in the head that I can't do anything else because it just motivates me. [VR] drives me. This is such a visceral empathy generator. It can make people feel in a way that nothing, no other platform I've ever worked in can successfully do in this way." Let that stand as your introduction to Nonny de la Peña, the woman pioneering a new form of journalism that aims to place viewers within news stories via virtual reality. That vision has culminated in Emblematic Group, her content- and VR hardware-focused company that she runs along with her brother in Los Angeles.