promotionalconsideration

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  • Promotional Consideration: You Can't Do That On Television

    by 
    Eric Caoili
    Eric Caoili
    08.19.2007

    Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.Commercials that work for European markets aren't always in-line with Nintendo of America's more traditional approach. Join us past the post break to sample a few of the edgier, more risqué TV adverts our friends across the Atlantic have been enjoying.

  • Promotional Consideration: Small Waves

    by 
    Eric Caoili
    Eric Caoili
    08.12.2007

    Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.Instantly recognizable to any gamer worth their salt, Konami's bygone logo and its accompanying chime introduced more classic titles than we can count. When the familiar waves, slanted hourglasses, were retired in 2003, we felt their passing like the death of an old friend. We poured out liquor, fired 21 shots into the air from our Zappers, and bumped Master P's "I Miss My Homies" for days.Though the logo is now gone, it will certainly never be forgotten ...

  • Promotional Consideration: Reasoning with Rabbids

    by 
    Eric Caoili
    Eric Caoili
    08.05.2007

    Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.We're cheating a little with this week's ad, as the primary focus of the Rayman Raving Rabbids series has been on the Wii. Keep in mind, though, that Ubisoft promises to make RRR 2 for the DS more like its console counterpart, emphasizing multiplayer party games over platforming, so we're not completely gypping you on this one. Hop past the break to continue.

  • Promotional Consideration: The Buxom Witch Trial [update 1]

    by 
    Eric Caoili
    Eric Caoili
    07.29.2007

    Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.Grabbing someone's attention while simultaneously providing useful information about a game can be a difficult task, especially when you only have a fraction of screen space to do so. This week, we'll be chewing over several banner advertisements for Luminous Arc, tallying their strengths and, more often than not, shortcomings. Join us past the break for more site ads from both ourselves and Atlus.

  • Promotional Consideration: America's toughest commandos

    by 
    Eric Caoili
    Eric Caoili
    07.22.2007

    Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. Considering all the coverage we've given Contra 4 this past month, it was only a matter of time before the run-and-gun series somersaulted into one of our columns. This week's edition of Promotional Consideration rummages through the attic of years long past, pulling out two moth-eaten Contra ads from our faraway youth. Reminisce with us past the break.

  • Promotional Consideration: Come As You Are

    by 
    Eric Caoili
    Eric Caoili
    07.15.2007

    Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.If you missed our spotlight on Leo Burnett's "Communion Day" ad last Sunday, make sure to give it a glance. Even if you've already skimmed through our words on the award-winning piece, we've updated our summation with some insight from art director Rosemary Collini Bosso.This weekend's installment of Promotional Consideration takes a critical eye to an unconvincing ad that might actually drive away consumers. Read on for more details.

  • Promotional Consideration: Communion Day

    by 
    Eric Caoili
    Eric Caoili
    07.08.2007

    Promotional Consideration is a new weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. Our christening post takes a look at an Italian ad for the handheld that won Epica's silver award for Press last year. Check past the post break for the full image.