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Niantic and Punchdrunk will bring immersive theater experiences to AR
Niantic is teaming up with the theater company behind New York City's popular 'Sleep No More' theater experience.
Warhol-inspired mystery app reveals clues in real-life events
Absolut's as famous for its vodka as its marketing campaigns. The Swedish company often ties up with some of the biggest names for its iconic bottles and artsy events. This year, in time for their limited edition Andy Warhol bottle, they brought Punchdrunk (a British theatre company) on board for an experimental game app called Silverpoint. While the theatre specialists are known for creating unconventional shows like Sleep No More -- an interactive adaptation of Macbeth that opened its doors in New York five years ago -- this is their first digital creation. It celebrates Warhol's legacy with visual elements that take after his rarely seen "silverpoint" sketches, instead of his instantly recognizable pop art images.
