randy-pitchford
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No demo for Borderlands - at least not 'before launch'
The October 20 release of Gearbox's Borderlands will not be accompanied by a demo, but that doesn't mean that there won't be one. A 2K representative informs Joystiq, "Everyone is really, really focusing on getting the game done for release ... that's not to say there will never be a demo, just not before launch."New properties typically have a hard time breaking through in the infamous fourth quarter release window, and Borderlands is certainly no exception. 2K Games' BioShock, a bit of an unknown quantity at the time, benefited from its pre-release demo, which sent buzz through the roof. Gearbox president Randy Pitchford said in a GamesCom presentation that he hopes folks will be driven to the original property through solid word of mouth.
What's in a Name: Gearbox Software [update]
If you looked at the Joystiq calendar, you would have seen a bright red circle drawn around today with something like 17 little smiley faces around it. Sure, that was in part because it's taco salad day in the cafeteria, but also because we couldn't wait to share this new What's in a Name with you. So, straight from boss Randy Pitchford, check out the totally epic story of how [Randy says] Gearbox Software got its name.Update: Valve has informed us that Randy and Gabe didn't meet until after Valve had shipped Half-Life, making Randy's story seem ... well, unlikely. We're trying to find out what happened right now.Update 2: Well, we just heard from PR and they confirmed that the story is a fabrication. Pitchford is apparently going to get in contact to explain what happened. We can't wait to find out his excuse for taking advantage of our Pollyanna-esque faith in the inherent goodness of people, and, by extension, telling tall tales to you, the people who are buying his games. "This is interesting because I've never been asked about how we got the name 'Gearbox' before, but there is a bit of a story to it. Given everything that's happened over the past 10 years or so, the story seems a little hard to believe now that I'm telling it!
Pitchford on Borderlands cover: The game 'will blow your mind'
Gearbox Software prez Randy Pitchford says upcoming post-apocalyptic shooter Borderlands will "blow your mind." After issuing the game's daring cover this past week, the development studio head talked to IGN about it and claimed, "The motive is about the goals of a box cover – you want to evoke something, get attention and have something honest to say about the promise of the game." Though he admits some were worried at Gearbox as well as at publisher 2K Games, he believes it was the right decision to choose that cover in the end. "Judging from the response so far, it looks like it was the right call." We absolutely agree, Mr. Pitchford. Will gamers pick it up at the store this October next to Brütal Legend and other AAA titles? That remains to be seen -- but all these games that have been pushed back to 2010 couldn't hurt, right?%Gallery-69817%
Gearbox gives up on Heat, says IP is up for grabs ... kinda
Ever since Heat's 1995 cinematic debut, aggression-soaked psychos (like ourselves) have been clamoring for a game adaptation of the crime drama. Gearbox Software prez Randy Pitchford agreed as well, optioning the rights to develop a game back in the mid-oughts. Fast forward to 2009, and GameSpot drops the hammer on him during a Borderlands press tour. "So what is the current status of the Heat game?" In so many words: Kaput. "In a nutshell, we're nowhere," Pitchford said. And it's not for a lack of trying, as "filmmakers, game makers, and publishing partners" are all still apparently on board. He says, more or less, it's a matter of time -- or lack thereof. Due to time constraints, Pitchford says that his studio won't be keeping the rights to the game adaptation of Heat any longer. "We're not keeping the IP locked down anymore ... if somebody else were in a spot where they could do it, and everybody was comfortable with that, then conceivably that could happen." So, how about it, aggression-soaked entrepreneurs? Hmmm?
Gearbox CEO wants Bungie & Infinity Ward to move beyond established brands
Gearbox CEO Randy Pitchford wants Bungie and Infinity Ward to leave behind the Halo and Call of Duty/Modern Warfare brands and create something new. While he prefaced his comments by showering both devs with celestial praise, Pitchford said he is eagerly anticipating new intellectual properties from each team."I keep waiting to hear what Bungie is going to do that's not Halo," Pitchford told VideoGamer at E3. "Same with Infinity Ward. It's like, dude I'm totally psyched to get my Call of Duty fix every year, but you guys are amazing! What else have you got? Can you give me something I haven't seen before?"Pitchford does admit it's difficult to walk away from established brands when the risk of creating a new IP is so high, but says innovators need to be rewarded so that teams "making big bets can take that risk."Gearbox Software itself is no stranger to established brands. After porting Halo: Combat Evolved to PC in 2003, Gearbox developed the Brothers in Arms series, which has seen 10 titles released across 11 platforms since its debut in 2005. Gearbox is currently developing the new IP Borderlands, which is set to hit the Xbox 360, PS3 and PC this fall. [Photo Credit]
OXM rumor: Gearbox developing Halo 4 as launch title for next Xbox
Remember back in February when Gearbox Software big boss Randy Pitchford teased his studio's next project as something "big"? Well, not just "big" but something that was "even bigger" than anything Gearbox is currently working on? Well, the kids at OXM sure remembered and they sent their spies deep undercover into Gearbox territory and came back with one heck of a rumor for their October issue: Gearbox is working on Halo 4 as a launch title for the next Xbox (NextBox?).With Bungie admittedly uninterested in creating Halo games ad nauseum, and Gearbox one of the industry's top FPS developers, we've certainly heard crazier rumors. And there are few licenses that would get a studio chieftain to inadvertently slam his own games in development. Whatever the project is, Pitchford has said he'll be directing it himself, adding, "When you find out what this is, you'll likely agree that I can't oversell this one." Nope, you probably couldn't Randy. Overselling Halo is Microsoft's job anyway; you guys just make with the shooting of the aliens ... no, the other aliens.[Thanks for the tip, Jordan!]
SMU's Guildhall awards game design degrees
The Guildhall, Southern Methodist University's video game design graduate program, has awarded the world's first master's degrees in video game development. Twenty-four graduates received "Master of Interactive Technology degrees" in "Digital Game Development" on March 24. Commencement speaker Randy Pitchford of Gearbox said, "The granting of advanced degrees from accredited universities is crucial to the future of our industry... You never know how important someone will become in time. Bill Gates was nobody [30] years ago." Gates probably shoudn't be the poster boy for higher education, since he dropped out of school to start Microsoft, but whatevs, right?
