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Sony says the Reader is selling 'very well,' thank you very much, isn't planning color versions
With all this talk of iPads and Kindles shaking up the print world, few people are sparing a thought for Sony's noble Reader series, so the company would like to take this opportunity to remind you that it is "selling very well." Fujio Noguchi, Deputy President of Sony's e-book division, indicated that the gadget is its most popular item in the Sony Style store, with the Touch Edition selling the most units. He says that his focus is on "readability" and that the company will continue to use e-paper, good news for those with sensitive eyes, but that Sony has no plans for a color Reader until color e-ink screens are of sufficient quality. So, for now, you'll just have to buy yourself the one on the left above if you're looking to tickle your cones.
Sony Reader follows Kindle to the Great White North, conquers entire high school (video)
Why, it was just yesterday that Amazon finally acknowledged the existence of our friendly neighbors to the north, saying "Why not?" before shipping a few Kindles northward. Now Sony is announcing its Reader is also set to take off, but in a very different way. The Reader has always been available in Canada (no pesky wireless contracts to negotiate), but ownership will now be compulsory for students at Toronto's Blyth Academy, who will each be provided with a Touch Edition and who must surely be a little nervous after what happened at Princeton. All textbooks will be replaced by digital equivalents, meaning smaller book bags, fewer strained backs, and no more quality time with parents making covers out of brown paper bags. Slightly uncomfortable promotional video is included below.
