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The Soapbox: On gold-farming and the grind
Disclaimer: The Soapbox column is entirely the opinion of this week's writer and does not necessarily reflect the views of Massively as a whole. If you're afraid of opinions other than your own, you might want to skip this column. You're no doubt aware of a certain sci-fi MMORPG that's launching this week. As is the case each time a new major title releases, I'm curious to see how (or if) the developers will deal with the inevitable real-money trade. BioWare has been fairly quiet about gold-farming and the steps it may take to combat it, which isn't too surprising given the unglamorous and often controversial subject matter. Few game devs mention their anti-RMT plans prior to launch, but plenty of dev teams complain about RMT after their game has been released. And yet, the usual solutions to black market currency trading are continuously ineffective at stopping it.
Blizzard strikes gold sellers with Paypal notices
Last week, Blizzard sent out strongly worded complaints to Paypal, accusing many gold-selling companies and resellers of "intellectual properties violations" for selling World of Warcraft goods. After receiving these complaints, Paypal sent notices off to the gold sellers Blizzard had complaints against, stating that if these activities continued through their websites and the Paypal service, Paypal would revoke their ability to use the popular payment site as a payment option. Here is Paypal's letter to the gold sellers: You were reported to PayPal as an Intellectual Properties violation by Blizzard Entertainment Inc. for the sale of World of Warcraft Merchandise. If you feel your sales do not infringe upon the intellectual property rights of the Reporting Party, please complette the attached Objection to Infringement Report by January 21, 2011. The completed form should be faxed to the attention of the Acceptable Use Policy Department at [number removed] or emailed to [email removed]. Should you choose not to object to the report, you will be required to remove all World of Warcraft Merchandise from the website [url removed] in order to comply with the Acceptable Use Policy. What's very interesting is that Blizzard is claiming intellectual property violations in the face of the most recent decision in the Glider case. Where Blizzard lost on intellectual property concerns under the EULA, they could have a better shot over their game assets being sold, if somehow it ever went to court. Still, Paypal is the easiest route to go for Blizzard's plan of attack against gold sellers, since most of them are run outside of the country. Suffice to say, it's nice to see some action being taken against gold selling.
The more you MMO, from the Aion community team
Those crazy daevas on NCSoft's Aion Community Team want you to know about the evils of Real Money Trading, and they've put together a four minute public service video to spread the word. Buying gold, or Kinah as it's known in the world of Atreia, destroys game economies and compromises account security according to the spot posted on the official Aion web site. One of the guiding principles we have here at NCsoft is that our customers come first. A major challenge that we face in the gaming industry today is the use and abuse of an evil known as real money trading (RMT). We're in the middle of a war, a war that we fight because of the adverse effects RMT can have on you, our loyal customers. Check out the full press release as well as the embedded video at the official site.
Crystal Palace Space Station auction tops 330,000 US dollars
Remember a while back when we mentioned that the Crystal Palace Space Station went up for sale in Planet Calypso, marking the start of another insane bidfest to claim what could be a very real source of income? Well, the auction is over and the winner has been declared -- Buzz "Erik" Lightyear has taken control of Crystal Palace for the very, very hefty sum of 3,300,000 PED. For those of you who want to know the real world value, you're looking at a cool 330,000 dollars. While this seems insane (and it probably is, to some degree), Mr. Lightyear will be looking at revenue coming in from the hunting conducted on the space station, plus the purchases made there. In short, this space station is a walking money generator, especially as it's the only place to find alien body parts used to make high-end armor. All Buzz has to do is let the station run, set a decent tax rate, keep it stocked with things to hunt, and he can take all the PED he earns and translate it into cold, hard cash. For all of the bidding insanity, check out the full coverage of the auction over at Entropia Planets.
Microtransactions anticipated by game industry professionals
If you thought microtransactions weren't taking off, think again. In a recently conducted survey by VentureBeat, the microtransaction business model was voted the most impactful area of the games industry by a sample of 160 industry professionals.The second place choice for the professionals who answered the survey was the appearance of smartphones as a game development platform. The two results came in very close, with 66 percent voting for microtransactions as the most impactful and 61 percent voting for smartphones.The survey comes as a part of VentureBeat's GamesBeat event, where the main conference is scheduled to take place tomorrow in San Francisco. The GamesBeat conference isn't a part of the main Game Developers Conference, but their wish is to view their conference as complementary to the main GDC instead of competing against it.
Real money trade as a convenience to players
Whenever real money trade is mentioned, or the dreaded term "item shop" is brought up, we all seem to get a little twitchy and afraid. Games that were supported by item shops use to denote which games had little content and poor quality, but times are swiftly changing. Games like Runes of Magic, Wizard 101, Mabinogi, Shin Megami Tensei: Imagine and others are changing the face of the free to play market and item shop transactions as they begin to combine quality with affordability. Yet, the stigma of the item shop remains in our culture.Saylah at Mystic Worlds has put together a well-written argument in favor of the item shop and RMT system. Instead of looking at it like getting ahead of the players who are "playing the game properly," look at it as customizable service for the user. Item shops should provide convenience for players who are looking to make some of the boring parts of the game move a little faster so the game can fit in their personal timeframe.If any of this sounds interesting, check out her full article as she lays down her opinion and then applies it to her current MMO, Runes of Magic.
Gold farming is "inevitable?"
Kerry Fraser-Robinson, the founder of virtual world developer RedBedlam, stated in an interview with GamesIndustry.biz that the industry should focus more on integrating gold farming into the game design, rather than attempting to stomp it completely out of the system."It's going to happen whether you like it or not," he said in today's interview. "People will always find the path of least resistance, if you stop them buying your gold then they'll buy that gold from somebody else who is gold farming."
Why do people buy virtual goods in MMOs?
Massively multiplayer online gamers spend hours -- so many hours -- working towards obtaining virtual gear. Epic armor sets, mounts, player housing, faction ships... the list goes on, and will continue to go on. Our collective fascination with these intangibles ensures our desire for them -- and for those things beyond a player's reach solely within the virtual realm, real world cash makes all things possible. This is the research focus of Ph.D. student Vili Lehdonvirta of the Helsinki Institute for Information Technology, who breaks down our buyer's impulse according to three criteria: Functional attributes, such as speed, hitpoints, teleportation. Hedonic attributes, or how the virtual gear looks or sounds, its provenance or its connection to the background fiction of the setting, and of course customizability. Social attributes, particularly the prestige accorded with ownership of a rare item. Have a look at his "Virtual item sales as a revenue model: identifying attributes that drive purchase decisions" for a thorough analysis of why many of us are so inclined to obtain something that's ultimately ephemeral, which goes beyond the simpler "useful vs. decorative" angle.
The Daily Grind: How much have you spent on your MMO habit?
Once upon a time, I sat down with a calculator and counted the months I'd spent playing World of Warcraft, multiplied by $15, added in costs for game boxes and character transfers... and came to a sum, in the end, that shocked me. (Though, considering the hours of enjoyment I've gotten from the game thus far, perhaps it shouldn't.) And that number was without spending a dime on buying characters, gear, gold, or paying for leveling. Putting the ethics of RMT aside for the moment, I must say I'm glad of it, as it means I've never had the opportunity to loose even more cash to an MMO, as in yesterday's story of an EVE player who lost $19,000 buying ISK. (Yes, you read that number correctly. It's a one and a nine followed by three zeros. Count 'em: three!) While that certainly makes my financial losses seem practically frugal by comparison, The Daily Grind is all about getting your opinions. So today, I ask: how much have you spent feeding your MMO habit?
Game revenue taxation begins spread to Sweden and South Korea
They always say the two things you can't avoid in life are death and taxes. Yet, being an MMO player, death always just seems to be a part of life. And now, governments around the world are beginning to become interested in putting in the other unavoidable part of life in our gaming experience -- as if we had enough of death.As in-game transactions and RMT are beginning to become major boons to business the government is getting interested. And, of course, like any good government, they want their share. China was only the first, now Sweden and South Korea are interested in getting their tax laws straight as well.Taxing game transactions, however, isn't as easy as making laws that tax a physical currency. There's the issues of relative value, constantly diminishing returns as more money flows into virtual economies without enough monetary sinks in the game, and the whole issue if the game goes out of business.We tend to believe that worlds like this should avoid colliding, but it seems that as we begin to mesh our virtual currencies and begin to value them as much as our real world ones, paths like these seem inevitable.
Fortune and failure in real-money trading
Although many western MMO gamers profess a distaste for all things RMT, it's definitely become an aspect of these games and virtual worlds that we're all aware of to some degree. But it wasn't always that way. In fact, it wasn't so long ago that the notion of people working in virtual settings and earning real world wealth was, quite frankly, bizarre. Julian Dibbell was one of the first journalists to expose the idea of RMT and the possible existence of 'virtual sweatshops' to mainstream readers years ago, before such ideas and practices became almost commonplace in virtual worlds and MMOs. Dibbell has continued on with this tradition since the days of writing about Black Snow Interactive, more recently in his book 'Play Money' and with a piece he's written for Wired, titled "The Decline and Fall of an Ultra Rich Online Gaming Empire."
Live Gamer interviewed about regulated RMT
We've mentioned a company called Live Gamer in the past here at Massively. Essentially, Live Gamer is attempting to legitimize real money trading (RMT) in virtual spaces, by partnering with game publishers to create a regulated secondary market for item sales and trades. The goal is to integrate RMT with MMOs and virtual worlds and usurp the myriad gold spammers and scammers currently plaguing most virtual spaces that feature economies. Suzie Ford at WarCry recently interviewed Live Gamer Founder and President Andrew Schneider about how the company plans to change a $2 billion industry presently dominated by the black and grey market. The interview touches on the company's background, how the Live Gamer service works, and overall how they handle some of the polarizing issues of RMT in MMOs. Check out the full interview with Andrew Schneider over at WarCry for a brief overview of what Live Gamer is about. Does the prospect of having a legitimate, regulated secondary market for avatars, virtual items, and currency in your MMOs seem like a step in the right direction?
Cute and scary glimpses from Florensia Online
Check out the above glimpse from Florensia Online's vast dungeons, dark secrets, horrifying monsters, sinister nightmares, and infernal bosses. Oh no, what will you do? Combine efforts and lead your band of cute and merry anime-inspired adventurers to victory of course! If you want to dare the impossible join the open beta that is underway.In all seriousness, the Japanese import is free-to-play and will sustain development from a micro transaction "itemshop" model. Florensia does feature a somewhat unique leveling twist. The dual battle system gives players the freedom to choose if they want to level at land or at sea, as well as the ability to specialize in both areas of combat. The sea system is more difficult to master, but the catch is that sea based gameplay is unavoidable if you want to visit other islands. There's a new dungeon preview on the official website along with other news updates. If you thought the trailer was a bit cheesy and left you lingering for something like some ship action, there are several other official clips available.If you're looking to download a copy and check it out, our sister site Big Download has the files waiting for you!
Hernandez v. IGE: Brock Pierce declaration and Hernandez compel developments
Antonio Hernandez filed a lawsuit in 2007 against IGE, the MMOG-currency for real dollars illicit emporium. Hernandez claims IGE diminishes the overall playing experience for legitimate players and filed on the grounds that stem from farming gold, spamming chat, and camping spawns it allegedly prevented players from receiving full benefits Blizzard intended via World of Warcraft's End User License Agreement. Eight weeks remain in the fact discovery phase under the court's calendar and two recent developments have surfaced. First, a declaration on behalf of IGE's CEO Brock Pierce which states IGE merely holds stock in Affinity Media INC. and does not employ anyone nor have anything to do with the alleged activities in the Amended Complaint was filed. Second, Hernandez has moved to compel production of documents and asked the court to force IGE to respond fully to plaintiff's interrogatories.Virtually Blind has been following the lawsuit closely since the outset and has all legal documentation available for download.
Entropia Universe Ambassador interview: Why play EU?
So what is it about Entropia Universe that has kept players hooked for five years now? What sets it apart from the other virtual worlds or MMOs out there? Well, according to one of EU's Ambassadors, Buzz Erik Lightyear, the game is about much more than simply playing a game. It's about playing a game that actually gives something back. "I'm not paying to play. I'm profiting from playing," he says.This real-world money system is not unique to EU, as it's seen in other virtual worlds, such as Second Life. In most other online games, the exchange of in-game currency for real-world currency is against the terms of service. But EU is seen as more of a venture into the MMO space than Second Life, using skills, crafting and auction houses as you would in something like WoW or LotRO. In addition to this, EU is updated monthly, with word of new planets on the horizon and the new CryEngine2 platform being introduced soon.
Game developer sued for virtual losses
Shanda, operator and developer of several popular online games in China, is being sued by a gamer for RMB 100,000 (USD 14,300) in losses resulting from technical issues in Legend of Mir 2. The plaintiff, named Wen, claims to have spent roughly RMB 200,000 (USD 28,600) on virtual items in the game. Wen filed the lawsuit in Shanghai, following the disappearance of more than 30 of those virtual items over the course of a year.Shanda is no stranger to controversy, or to the legal system of China. An assistant manager at Shanda received a five-year prison sentence in 2007, following the discovery that he and two conspirators established an illegal trade in virtual items in 2004 and 2005. The trio netted a cool RMB 2 million (USD 286,000) in just 14 months. Although the lawsuit presents little in the way of financial distress to Shanda and there is no way of knowing if the company was negligent at all in respect to Wen's grievance, this is yet another incident of negative publicity related to Legend of Mir 2.
Live Gamer now live on Vox and Bazaar servers
The previously-postponed Live Gamer Exchange service has now launched, and EverQuest II players that are into the whole RMT thing can start spending. To get started, you'll need to register at the EQII Live Gamer page, and you can then take part in trading real cash for characters, items or in-game currency for the Vox and Bazaar servers. It looks like the bidding has already begun, so hurry along to the Live Gamer Exchange if you want to snap up the first deals.
EQ2's Live Gamer opening postponed
SOE has informed EverQuest II players via the game's official community website that the opening of the Live Gamer service has been delayed. The originally stated launch date was March 31st. No new date has yet been provided. The Station Exchange -- the service Live Gamer is to replace -- ceased operation Thursday. In this new announcement, SOE noted that it will update a status thread on the official forums with new information at some point.If you're not in the loop about Live Gamer: it's a company that works with game publishers and developers to provide legitimized RMT (Real Money Trading) services to users of MMOs. SOE has had all sorts of problems in the past with credit card fraud and gold farmers, and it hopes the folks running Live Gamer will have much better luck. Is this delay just technical in nature, or have new concerns arisen? It's a bit late for second thoughts, so this is probably just a technical bump in the road, but we'll be keeping our eyes and ears open for updates.Oh, and if this is all new to you: before you raise your eyebrows too high note that, as with Station Exchange, Live Gamer service will be limited to the specified RMT-friendly servers.
SOE President crushes EQ2 / Live Gamer speculation
This past weekend, Sony Online Entertainment's Grand Poobah, alias John Smedley, was out and about dousing the fires and dismissed SOE's alleged takeover by Zapak. (SOE had for a measly 300 million? What a crock.) During his flurry, Smedley also dispelled the crazy speculation talk regarding SOE's new partnership with Live Gamer over on the lovable EQ2 Flames. After the initial announcement regarding the two joining forces; the hysteria pot stirred yet again. The biggest concern was that the grey-market service would intrude on EQ2's non-Station Exchange servers."We aren't going to be allowing RMT in any way, shape or form on the non-exchange enabled EQ II servers. Period. End of statement. If we catch people, we ban them and have been for a long time now. The truth of the matter is it's very difficult to combat them, but we have people at SOE who fight the good fight each and every day. In the near future you're going to see us becoming a lot more public about this then we ever have been. I think we've done a bad job at communicating just how seriously we take this fight.We're interested in working with LiveGamer because they are unique in the RMT world due to the fact that they are pledging (and are putting technology behind it) to not buy from farmers. Farmers are the bane of our existence at SOE. They cause us endless amounts of grief and do real financial damage in a meaningful way."
Rumor Mill: Fury bombed - Massive layoffs at Auran imminent [updated]
[updated: 11:55PM PST] The rumors regarding the layoffs have beenconfirmed by IGN in this interview with the CEO of Auran Games. Another one bites the dust? Angry Gamer reports that a reliable anonymous source close to Australian based Auran has told them staff layoffs are imminent and that Fury may be outsourced to China. "Fury was a financial disaster, it lost Auran a lot of money." No kidding. This news is not in the least-bit surprising considering Fury is in-the-running for worst MMOG of the year. Fury is more proof that not all RMT (real money trade -- micro transactions) based MMOs in the Western market strike it big as some developers so often pronounce. I believe Fury is dying, maybe you want to check the game out in case it does take a final dirt-nap. If you are interested in the last update to the game you can find the details over on the official Fury website. Any Fury players here disappointed over the news or good riddance?
