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Recommended Reading: The excess of the Olympics
How the Olympics got Disneyfied Michael Weinreb, The Atlantic No matter which country hosts the Olympics, the Opening Ceremony is always jam-packed with over-the-top futuristic visuals and tons of culture. It's a display "financial and cultural excess," as The Atlantic's Michael Weinreb describes it, and it all got started in the US during the 1960 Winter Games in Squaw Valley.