redepic
Latest
Jim Jannard steps aside, hands the Red Camera reins to Jarred Land (updated)
With Red Camera's industry footing now quite solid, CEO Jim Jannard is relinquishing his position at the helm. Jarred Land, the company's president, will become the new face of Red. Jannard announced the change in a post today over at Reduser, the forum he's used to announce everything from a lawsuit against Sony earlier this year to a DSLR replacement that never quite saw the light of day, way back in 2008. Today's thread, titled "My Final Post," details Jannard's nearly eight years at the company he founded, which began with the NAB 2006 debut of Red One and ran through shipping the Dragon upgrade, the component that essentially served to make "Obsolescence Obsolete." What's next for Jim? Retirement might be in order, and with upwards of $2 billion in the bank following his sale of eyewear and apparel maker Oakley, he certainly has the financial footing to back some pretty posh R&R. Update: While Jannard will not continue posting, he is not retiring or leaving the company. He'll continue working at Red, but behind the scenes, with Jarred Land representing the firm publicly.
Red gets Epic price cut, drops M, X and Scarlet brains by up to 45 percent
Competition is heating up in the high-end digital cinema market, and Red is responding with a slew of massive price cuts. According to CEO Jim Jannard, this "attitude adjustment" is simply a benefit of scaling up production, yielding a decrease in component and assembly costs, and an enormous reduction in assembly time -- the first Epic took 12 hours to build, while current models require just 13 minutes. As a result, the Epic-M has dropped to $24,000 (from $39,500), the Epic-X is now $19,000 (formerly $34,500), the Scarlet is $7,950 (from $9,700) and the EOL'd One MX is priced at $4,000 (once $25,000). The Dragon sensor upgrade will not be included with any new Epic models, and will remain priced at $6,000. Red customers who took the plunge on cameras with former pricing within the last month (on or after October 1st) will receive a discount off future accessory purchases of $4,000 for Epic and $1,000 for Scarlet. With this latest round of discounts, Red cameras are by no means inexpensive, but they're certainly more affordable. If you were already planning to pick one up, Christmas just came a couple months early. [Thanks, Mike]
Red claims Dragon is 'single most significant sensor in the history of image capture'
Red Camera's bombastic CEO, Jim Jannard, says that internal testing of the new 6K Dragon sensor proves that it's the new "resolution and dynamic range king." He also claims it will be "the cleanest sensor you have ever seen, ISO 2000 looks better than MX [the current sensor] at ISO 800." The imaging chip was first outed at NAB in April, promising 15+ stops of DR and 120fps at a full 5K of resolution, with $6,000 upgrades for Epic customers by the end of the year. Owners of the $9,700 (brain only) Scarlet-X will also get the Dragon, though no price or date has been given yet for that camera. Needless to say, some independent testing will be needed to substantiate his claims, but Jannard sure does sound confident.
Editorial: Despite shaky 48 fps Hobbit preview, high frame rates will take off
Well actually, the Hobbit preview wasn't shaky, it was smooth -- maybe too smooth -- and that's the point. "It does take you a while to get used to," Peter Jackson has admitted, referring to the surprisingly fluid motion of his 48 fps movie footage. But is he right to think audiences will even give it a chance? The launch of high frame-rate (HFR) cinema is surrounded by publicity in the run-up to the Hobbit's debut on December 12th, but it equally has a lot going against it. For starters, the film's 48 fps preview wasn't exactly received warmly. On top of that, the video-style appearance of HFR has a long history of being disliked by movie-goers -- past attempts since the 1970s have all flamed out. 85 years after the first 24 fps movies, the same number of frames are still going stubbornly through the gate (digital or otherwise) each second, so that must be what "filmic" is, right? Or will we look back on 24fps as the bad old days? Read on to see if these new/old-fangled frame speeds might survive, and though a 48 fps Hobbit trailer isn't available, we've provided a couple of clips to help you judge what two-dimensional HFR looks like.
RED goes beyond cameras with $15,000 REDucation X showbiz immersion
RED's dabbled in the workshop arena with its three-day REDucation classes, but the cinema company's new program ups the session time to a full 16 weeks. REDucation X, which kicks off on October 1st, will run you a cool $15,000 -- approaching the cost of an entire Scarlet-X package. While getting REDucated at RED Studios in Hollywood, you'll learn from high-end film pros alongside 20 other deep-pocketed students as you cover digital production from A to Z, including lighting, shooting and equipment brass tacks, followed by a one-week shoot, and finishing with editing, grading and big-screen delivery. So given the choice, should you buy a new Scarlet, or take the training? We'd love to own one, but it would be nice to know how to use it properly, too.
Frame rate debate rages on with 48 fps projection of 3D Hobbit footage
With his use of Red cameras, 3ality rigs, and high frame rate 3D technology, no one can accuse Peter Jackson of being stuck in the past. Need more evidence of his anti-luddism? He just gave the first projection of footage from his 3D opus "The Hobbit: An Unexpected Journey" in its full 48 fps glory at the CinemaCon convention in Las Vegas. With the public having endured 80 years of 24 fps film-watching, Jackson appealed to viewers to allow their eyes to adjust to the doubled rate during the ten minute screening. But the reaction showed that public acceptance might take a while. One projectionist compared it to made-for-TV fare, and others referenced Mexican soap-operas and TruMotion. The reply to these criticisms by Jackson (and James Cameron) has always been that 3D is better suited to faster frame rates than 2D -- making it more immersive, reducing headaches and improving stereoscopy. We'll have to wait for the film's release this December to find out whether he's right, or if this attempt at high frame speeds will go the way of Showscan.
RED 9-inch touchscreen, OLED EVF and Meizler Module eyes-on (video)
Deep-pocketed RED owners take heed. The company just demoed some pretty nifty module updates, including an OLED EVF, a new 9-inch touchscreen and the crown jewel Meizler Module, which brings to the table such features as wireless 1080p transmission, a wireless timecode transceiver and full wireless lens control -- we're particularly taken with that last feature, which effectively enables remote-controlled follow focus, aperture and zoom control. The new 9-inch will also come in handy with wireless control, making it easier to verify sharpness and exposure. It features the same touch functionality of its smaller sibling, giving you full control of the camera. The display will likely draw some attention when mounted on an EPIC, which is noticeably smaller than the LCD itself, but once you toss on a lens and power pack, the rig looks slightly better proportioned. That's the good news. The bad news is the price -- you're looking at a cool $13,000 for that wireless module, which is named after its designer, assistant camera Steven Meizler, while the Bomb OLED EVF can be had as an upgrade for $1,200 (if you're willing to trade in your LCD version), or $3,900 if you plan to buy it outright. You can head over to the Red Store to pick that device up today, though you'll need to hang tight for the Meizler and 9-inch LCD, both of which are expected to launch later this year. You'll get an up-close look at all the new gear in the gallery below, and you'll also find a video overview with RED's Ted Schilowitz when you venture past the break.
RED Dragon 6K sensor upgrade eyes-on (video)
"Obsolescence Obsolete" -- that's RED's tagline for the just-announced Dragon sensor upgrade, which is set to bring 6K resolution to EPIC and Scarlet cameras beginning later this year. The sensor module was on display at the company's NAB booth today, under a backlit case that could only have been designed to make photographing the new chip a near-impossible task. We did manage to snag a few frames of the device, which appears as a mere silhouette to the naked eye. Sensors aren't designed for us to look at, however -- they're supposed to do the looking -- so we won't get any more hung up on the presentation. Existing RED camera owners can look forward to an incredibly impressive 15+ stops of native dynamic range and up to 120 frames-per-second at resolutions up to 5K. And as we discovered earlier today, the upgrade will roll out to EPIC owners sometime in 2012 for $6,000 while Scarlet users will need to hang tight for a release date, and a price tag. That's all we've got as far as details go, so click on through the gallery below for a flashlight-enhanced peek at the Dragon.
RED unveils Dragon sensor upgrade, turns Epic and Scarlet into a 6K camera
Love gadgets named after Hannibal Lecter movies? Good, because RED's announcing the RED Dragon upgrade kit that'll bolt onto your EPIC or Scarlet camera to provide resolutions of 6K at 85fps or 5k at 120fps with 15+ stops of Dynamic Range. Company founder Jim Jannard has said that the sensor is slightly larger than that of the Mysterium-X, but the pixel size is smaller, promising that "most of the current lenses will work" with the new hardware. It'll cost EPIC users $6,000 and arrive "late in the year," but bad news if you've got a Scarlet: it's back of the queue time for you until 2013, with no word on what it'll cost you, either.
RED teases 4K REDray player and projector for the theater / millionaire set
We don't deny our unhealthy love for RED's gear, so just imagine the look on our poor-but-aspiring faces when Jim Jannard teased a 4K laser projector coming this year. Now the spec-list is out, we can see that the subtly branded REDray Laser will display 2D or 3D for passive glasses at up to 120fps, while lasting over 25,000 hours and costing less than $10,000. At the same time, there are more details on REDRay, a compatible player that'll throw out 4K content from its internal HD, SD cards or flash media. Wish list. Added.
Sony to launch NEX-FS700E 4K cinema camera for $9,000 at NAB?
What would you pay for the ability to capture cinema quality 4K video? $36,000? $18,000? Try $9,000. That's the expected price of Sony's rumored NEX-FS700E, which could launch at NAB next month with a June ship date. EOSHD reports that the camera will pipe 4K video to a dedicated external recorder over 3G HD-SDI. It will reportedly use the same NEX E-mount as its predecessor, the FS100, and may include a trio of neutral density filters to increase versatility. We haven't been able to track down an image of the rumored cinema cam (the model in that image above looks identical to the FS100), but we wouldn't be surprised to see another detail or two leak out before the broadcast community's annual Vegas gathering kicks off in a little over two weeks. For its part, Canon is also expected to announce a 4K EOS-format DSLR at NAB, as a less-expensive alternative to the $16,000 C300, while RED's Scarlet already has 4K capabilities, and a $9,000 price tag.[Thanks, Andrew]
Canon EOS C300 to hit Japanese stores on the 31st, PL version coming in March
Do you have deep pockets? And do those pockets happen to be located in Japan? Well if you're also in the market for Canon's EOS C300 cinema camera, you might be in luck. The company has confirmed that its motion-picture-shooting flagship will be available in Japanese retail stores by January 31st -- exactly one week from today. As the story goes with expensive electronics in Japan, pricing is "open" at this point, meaning you might have to hit up a retailer for an amount before making two dozen trips to the ATM. But if money's no object (just that pesky release date), you should be on your way to making Cinema EOS magic before the month is out. And if your kit is best suited for the PL-mount version, expect that to ship in late March, "open" pricing in tow.
Red Epic-X gets disassembled, photographed by FCC
What do you find when you tear open (read: carefully disassemble) a Red Epic-X? Well, a whole lot of red, as it seems. Wireless Goodness has posted a hearty collection of teardown shots that it acquired from the FCC, revealing the camera's Mysterium-X sensor and Red 1242 processor. Sure, the Epic-X has been on the market for quite a few months now, but as you might imagine, those lucky enough to actually get their hands on the somewhat-elusive $34,500 rig probably don't list a warranty-crushing teardown at the top of their to-do lists. Ready to take a peek inside? Hit up the source link for 57 gloriously detailed shots from the other side.
RED Scarlet starts shipping for $9,750, first customer takes one home today
Announced at a curiously-timed event just minutes after Canon's C300 made its on-stage debut, we expected the RED Scarlet to be a hit with cinematographers the world abound. But we're perhaps even more impressed to see one actually make its way to a customer just two weeks after launch, than we were when RED revealed the 4K cam's low $9,750 price tag. Rental service owner Tonaci Tran (pictured front and center above) is the lucky winner, and if you happen to have a Scarlet loan scheduled with him, you could be too. Haven't had enough of the 4096 x 2160-pixel 4K cam? Check out our hands-on from RED's Hollywood launch event.
Peter Jackson reveals the Red Epic secrets behind The Hobbit (video)
Diet and filmmaking legend Peter Jackson's given us another insight into the making of the Hobbit movies, and this time he's talking about his envious collection of tech. Filming with no less than 48 Red Epic cameras at 48fps in full 5k resolution might sound fantastic, but it hasn't all been a bed of cotton candy. Two 3D cameras need to be mounted at the same "interocular" (the inch-or-so distance between your eyes) which is impossible given the size of the Epic and its lenses. The team had to hire specialist firm 3ality to build a rig where one camera shoots the action and the other is pointed vertically at a mirror. Those who would love to shoot with an Epic should also beware that the cameras naturally desaturate the action to such an extent that the makeup, costume and set design teams have to over-color everything to look natural in post production. For more interesting facts, head down past the break to catch the video in full, and try not to imagine how many years bad luck you'd get if you broke one of those mirrors during a key scene.
RED makes the Scarlet official, 5K stills and 4K video for $9,750
It's been quite a day for all you cinephiles out there. First Canon outed its pair of Cinema EOS cameras, and now RED has finally released the Epic's baby sister Scarlet. Scarlet packs a similar punch as her older brother, so she takes 5K (5120 x 2700) resolution stills at 12fps, or can shoot your next cinematic masterpiece in 4K (4096 x 2160) at 25fps. The Scarlet also can use all of the Epic's accessories and comes with a Canon mount so there's plenty of glass to choose from, too. Best of all, Scarlet can be all yours for the low price of $9,750. That's right, for the price of a used Honda Civic, you can shoot video that essentially looks as good as those made by pros like Peter Jackson and John Shwartzman (assuming you've got their moviemaking skills). We're about to get our hands on one, so stay tuned for our first impressions. When she's all by herself, Scarlet cuts a rather petite figure. She weighs the same as an Epic, but trades her elder brother's ebony exterior for one that is, according to RED founder Jim Jannard, "battleship gray." Not the most feminine color, but we must admit we like the two-tone appearance when you start adding on extras like a RED remote or an external view screen. Unfortunately, we didn't get to shoot any video with Scarlet, but we did get to hold her for a bit and found the build quality to be top notch. The camera has a solid feel, and while we wouldn't want to lug it around all day by hand, it's easy enough to maneuver for several minutes at a time. We're hoping we can do some serious shooting with Scarlet with sometime soon for a fuller impression -- RED aims to start shipping them on December first -- but given her low price point and copious cinematic capabilities, we imagine her dance card will be filled for quite some time. %Gallery-138423%
Canon C300 cinema camera hands-on (video)
Man, is this thing ugly. But when it comes to cinema cameras, looks are the last thing on a cinematographer's mind -- performance is where it counts, and with the Canon C300, its compact size is an asset as well. We haven't had a chance to shoot with Canon's new flagship cinema cam, but we've heard from plenty of folks who have, including director Vincent Laforet. The C300's incredibly compact size allows cinematographers to work in environments that aren't typically accessible to big rigs -- you can shoot with this camera just as easily as you can with a DSLR, hand-holding it for quick shots, with a waist-mounted Steadicam system for walk-around shoots or even mounting it on a small remote-controlled helicopter, as Laforet did during his three-day Mobius shoot. The C300 will be more familiar to cinematographers -- photojournalists may have access to the cam, thanks to its $20,000 price tag (that's a relative bargain, believe it or not), but you can't pick this up and fire away without taking some time to learn the interface. It has quite the solid feel, as you'd expect from a camera in this price range, though it's not as heavy as it looks -- you won't want to hold it in your hand for a full day of filming, but quick shots probably won't be an issue. The system is modular, so you can add and remove components as you wish -- industry standard connectors let you hook up cinema gear, which is something you could never do with the 5D Mark II. The small form factor and price tag to match should help Canon gain some ground in Hollywood, but we'll wait for a chance to shoot some footage before drawing any firm conclusions. In the meantime, we'll have to take Laforet at his word -- which you'll find just past the break.%Gallery-138415%
Canon C300 makes an appearance in Vincent Laforet's Mobius, find the short and behind the scenes right here (video)
A New York Times photojournalist turned Hollywood director, Vincent Laforet has become synonymous with DSLR video, after his short film Reverie helped catapult Canon's 5D Mark II into the world of digital filmmaking. And after playing such a significant role in launching that camera, we certainly weren't surprised to see Laforet make an appearance at today's Canon Cinema event, with his short film Mobius getting some time on the big screen. The film follows a photojournalist who stumbles upon a Cartel execution, but it also tells the story of Canon's tightly-veiled C300 cinema camera, which the company launched just moments ago. Laforet used a pre-production C300 (note the green tape button labels) to shoot Mobius in the Mojave Desert under a variety of harsh conditions, including powerful sunlight and near-darkness, in both extremely hot and chilly temperatures -- the camera appears to have performed extremely well, given both the remote shooting environment and tight production schedule. Canon has yet to reveal the C300's price tag, which we expect to far undercut the $120,000 Arri Alexa kit, but its sheer portability makes it a more appealing option for filmmakers -- especially those with limited time and other resources. Laforet was able to shoot his film with a very small crew, since the C300 can be operated by just one photographer. The director used the camera mounted on a tripod, tethered to a variety of helicopters, sitting on the road and even hand-held, like a camcorder or DSLR. Laforet shot with Canon's new FK30-300 telephoto cine zoom PL-mount lens, along with a variety of EOS mount lenses, and notes that the camera's form factor makes it even easier to shoot with than a DSLR like the 5D Mark II. Its cost -- somewhere in the range of $20,000 -- should also put it within reach of not only Hollywood cinematographers, but also television directors and even documentary filmmakers and news photojournalists. We won't see the C300 hit the market until late January 2012, so jump past the break for a sneak peak at Mobius to see Canon's new cinema flagship, along with a rather comprehensive behind-the-scenes video.%Gallery-138348%
Canon launches C300 cinema camera, prepares to take on Red Scarlet and Arri Alexa
Well, we have to hand it to Canon -- this was one tight-lipped product launch. The imaging company just unveiled its C300 cinema camera at Hollywood's Paramount Studios, in front of a crowd of hundreds of journalists and film industry elite, including Martin Scorsese. Canon is no stranger to the professional photography community, but it has yet to make a name for itself in Hollywood, where cameras such as the Arri Alexa and RED EPIC dominate the digital filmmaking world. The C300 may not appear to be overwhelmingly powerful on paper -- stock features include an EF or PL mount (not both), 1080p capture, a pair of CF card slots, timecode and HD-SDI output -- but judging by the sample films we saw today, its incredibly powerful sensor and versatile form factor are likely to play a more significant role in making this camera a success. Canon has a new 'EOS Movies' DSLR on the way too: 4K video, 35mm full frame sensor Canon C300 makes an appearance in Vincent Laforet's Mobius, find the short and behind the scenes right here (video) Canon C300 cinema camera hands-on (video)Fujio Mitarai is saying that the camera is especially well-suited to accurate color reproduction, particularly skin tones. We're also receiving word that the C300 will cost somewhere in the range of $20,000 -- how's that for affordable? It contains a Super 35mm CMOS sensor and delivers up to 4K resolution with the outfit's new "top-end" EF zoom lenses, which come in four flavors: two 14.5-60mm lenses and two 30-300mm. And the lenses keep on coming, with three EF prime lenses in 24mm, 50mm, and 85mm variations. That CMOS sensor offers 1920 x 1080 pixels for the reds and blues and 1920 x 2160 for greens. Like we said before, list price for the C300 will be $20,000 when it hits stores in late January 2012. And that appears to be it for this very long announcement, but we'll have our first impressions soon. Full PR awaits you after the break.%Gallery-138391%%Gallery-138405%Christopher Trout contributed to this post
German video effects company builds camera drone for the Red Epic
Red Epic + Flying drone = The sort of geek math you can't help but wish you'd come up with yourself. German VFX company OMStudios decided to mount Red's super-camera into a custom Octocopter to record footage in resolutions up to 5K. As cool as the setup is, there's a practical purpose: not only is it far cheaper than renting a crane, it can also climb up to 150 meters -- making it just high enough to fly over Hollywood's tallest man, Tom Cruise. Since it's highly unlikely we'll ever get to play with one of these, we'll just have to point you to the video after the break and hope that no catastrophic power failures take place halfway through any real-world shoots. [Thanks, Jeremias]
