RedirectMethod
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YouTube begins isolating offensive videos this week
In June, Google announced that it would begin isolating YouTube videos that weren't directly in violation of its standards but contained "controversial religious or supremacist content." And starting this week, those efforts will begin to take effect.
YouTube will redirect you away from extremist videos
Last month, Google steps it would take to help stamp out extremism and terrorism-related content online. Today, the company is announcing a new initiative on YouTube to help guide people away from terrorism propaganda videos and steer them towards content that debunks extremist messaging and mythology. It's appropriately called the Redirect Method, because it essentially redirects users searching for specific keywords on YouTube to playlists featuring videos that counter extremist content.
Google aims its terrorist-dissuading ads at North America
As radical terrorists ramp up their online recruitment, social media services like Twitter often bear the brunt of criticism for failing to curb their outreach. But sometimes Google gets an earful too, leading them to research how to counter to the narrative ISIS spreads online. To that end, the search giant's subsidiary incubator Jigsaw has spent the last year building a program that uses its own advertising tech to persuade potential recruits not to join the extremist organization. Their next phase, beginning this month, will deploy it in North America to target both possible terrorist sympathizers and white supremacists.
