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RE/MAX Regional Services using Passbook for business cards
We've already seen Apple's Passbook app used for sports tickets, gift cards and boarding passes, but leave it to the real estate industry to embrace one of its more interesting uses: business cards. RE/MAX is partnering with digital business card provider Vizibility to offer virtual, Passbook-compatible cards for all 4,500 of its real estate agents. The digital IDs include details like basic contact information and links to public profiles on sites such as LinkedIn. There's even a feature that allows you to see which contacts you share with whoever's card you are viewing. As the official press release notes, Vizibility's joint venture with RE/MAX marks the biggest consolidated push for Passbook-enabled business cards yet. But whether the functionality will become a major trend in the business world remains to be seen.
RE/MAX real estate agents to carry Passbook business cards on their iPhones
We've seen some creative use cases for Passbook in iOS 6. Modernizing the dreaded business card exchange is still fresh, though, and that's where the real estate agents at RE/MAX come into play. Using a platform from Vizibility, the realtor is reportedly the first company rolling out a large-scale, Passbook-based method that lets 4,500 of its staff share their basic details, contact files and social networks from their iPhones. Profiles won't just be inert listings, either. Geofencing can limit the lock screen shortcut to an open house or the office, while cards can include company directories and update contacts over time. NFC transfers and QR codes are available for those who can rely on short-range wireless or still have to dish out traditional paper stock. Vizibility's Passbook approach won't guarantee a sale for a cramped house -- but it might keep a good bargain from being lost in the business card shuffle.
