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How one independent retailer competes with Apple Stores
Darryl Peck has a 25-year long history of working with Apple; first as a software developer, then as a reseller at outpost.com. Four years ago, the seasoned businessman decided to open his own retail store, PeachMac, and now he competes head-to-head with the Cupertino company. Even though Apple has five stores throughout Georgia, Peck still manages to draw in customers. Similar to Apple, the secret to his success is ample inventory, attractive store layout and exceptional customer service. Peck fills his stores chock full of Apple products and over 1500 accessories, as compared to the 300 or so carried at Apple Stores. Each accessory is carefully selected and tested for product compatibility before placing it on the shelves. Inventory inside the store is well-organized and pleasing to customers. Peck also places a high priority on customer service. He hires top-notch people and offers different programs and workshops not offered by Apple retail stores. Because he runs a small operation, Peck can focus more on his customers and believes the programs he offers are better than Apple's. This strategy is working out well for Peck. Despite the odds, PeachMac is thriving. The entrepreneur has five PeachMac stores in operation and plans to open three more by the end of the year. [Via Business Insider]
Apple Store retail employee discusses what it's like to work there
Although doing so usually ends with a current employee becoming a former employee, one Apple Store retail worker recently had a lot to say about his experience working for the company. In an article over at Popular Mechanics, an unnamed employee spilled the beans on everything from being in the dark about new products until the Keynote Address (just like the rest of us), the undercover plain-clothes security working in every store, how working the Phone Room is like working a suicide hotline, and how talking to the press about your experiences can get you fired. In that case, one hopes he has another job lined up now that this article was published! We have, of course, seen articles before about what it's like to work for Apple and confirmation that Apple Store employees are usually in the dark about new products, but the article is definitely worth a read to get an insider's view as to what it may be like to work retail for Apple. If you were thinking of trying to get a job with Apple yourself, you may be able to glean a little info as to which subjects to avoid during your interview.
Blockbuster plans to part with 960 retail stores by end of 2010
Seriously, Blockbuster can't seem to get a break. In a recent SEC filing, the company identified 18 percent of its retail outlets it deemed unprofitable and announced plans to close up to 960 stores by the end of 2010. That's divided into up to 685 by the end of this year and the remaining 275 the year after, but the filing continues to say that up to 1,560 locations, or 22 percent of its total retail coverage, could end up falling the wayside. Another slide indicates how the company sees itself going forward, with an expansion of kiosks and its Total Access subscriber base, and putting OnDemand in "nearly every connected device." Of course, if this brings Blockbuster back to profitability as it expects to be, then more power to it, but it's clear that the one-time king is fighting wars on a number of sides and has a long way to go if it intends to stay afloat, much less reclaim its crown. [Via CNET]
Microsoft's new retail logo revealed in trademark application
You know how serious Microsoft is about those new retail stores it's currently building? New logo serious, fool. This artful rethink of the familiar Windows logo just popped up in a trademark filing saying it'll be used to identify "retail store services and online retail services" for computers, media players, cell phones, video games, and more. Sounds like this is one box you'll be seeing in person sometime soon.[Via PC World]
Microsoft Store concept revealed in leaked design presentation?
Microsoft's very real brick-and-mortar stores are not too far off now, and it looks like Gizmodo got its hands on a Powerpoint presentation purportedly from "design and brand strategy" consultant firm Lippicott for how these retail outlets might turn out. The presentation overall is reminiscent of Apple's stores, complete with its own "Answer Bar" for troubleshooting. Other highlights include lots of Surface demos scattered about the interior, a massive "digital media wall" screen that wraps around the store, and stage areas for Windows 7, Media Center, WinMo, and netbooks. Additionally, the slides discuss in-store events centered around Project Natal, the ever-secret project codenamed Pink, and most importantly... the option to throw your birthday party on location. While it's not 100 percent clear what the purpose of some of these slides might be -- or if this is even the firm the big M has gone with -- there is a lot here that's piqued our curiosity. Whether or not this ends up being indicative of the final product, something tells us that last bit about the birthday parties is gonna be key to its success -- get on it, Steve.
Microsoft confirms retail stores coming this fall
Well, this is going to be fun! Microsoft, which hired former Wal-Mart exec David Porter to be its corporate vice president of retail stores back in February, has just confirmed that stores are, indeed, on the way -- and soon. COO Kevin Turner confirmed the plans at the Worldwide Partner Conference in New Orleans yesterday, saying the stores are due to open this fall (maybe to coincide with the launch of Windows 7?) -- and what's more, Redmond's bringing the fight directly to Apple's doorstep. "Stay tuned, because we're going to have some retail stores opened up that are opened up right next door to Apple stores." Things are about to get saucy, people.
