richard-teversham
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Xbox strategy exec becomes Apple educator
Microsoft's Xbox strategy executive in Europe, Richard Teversham, has joined Apple. MCV reports that Teversham's core job is an "education-related role" at the corporation of iThings. The executive had been with Microsoft for 15 years and played a major role in the life of the Xbox, which may assist him in dealing with the iPhone/iPod Touch portable gaming devices. The company is currently seeking a replacement.We'd love to tell you more about Teversham and what he did, but apparently his strategy work was deep cover. We haven't really written about the guy since 2006.
Xbox exec sez "surprises" in store for Q4
For the purposes of this post, we've going to ignore Microsoft exec Richard Teversham's recent dismissals of the Wii as a glorified GameCube and the PS3 as overpriced, and instead concentrate on his area of expertise: future plans for the Xbox 360. In an interview with entertainment site MCV, Teversham revealed that Redmond has "a number of surprises up our sleeve" in regards to the Xbox division's Q4 strategies, and that they involve "having a variety of pricing on games [and] a variety of pricing on console offers." Since the marketing manager reiterated previous denials of an impending 360 price cut, we have to wonder what exactly he was referring to by that statement on console pricing. The one possibility that springs immediately to mind? Why, bundled HD DVD drives, of course. If Redmond is in fact able to offer 360 bundles with HD optical drives at the same or slightly higher prices than current packages go for, it would certainly take some of the focus off Nintendo and Sony during their respective console launches. On the other hand, he could simply mean that the current bundles will receive an extra game or accessory or something -- which, combined with his slams on the competition, wouldn't really make for an effective marketing strategy at all.[Via Joystiq]
MS Exec: Expect "surprises" (except a price cut)
Microsoft's European executives continue to talk better smack than their US counterparts, and hence earn our fanboy love. Richard Teversham, marketing manager for Xbox Europe, promised MS will reveal "a number of surprises" intended spoil Sony and Nintendo's party this fall. Teversham specifically denied plans for a 360 price cut, re-directing the question at Sony's gilded console. He went on to call the Wii a "Gamecube with a DVD drive" and questioned Nintendo's ability to meet demand. En garde!So what surprises could Microsoft have up their sleeve?
Microsoft exec: Expect big surprises this fall
Richard Teversham, a marketing manager for Xbox Europe, told the UK's MCV that in order to combat the launches of the Wii and PlayStation 3, the company would reveal this fall a "number of surprises" up their sleeve.One of the surprises that won't be making its way to us is a 360 price cut. Teversham denies any plans for a cut, but slams the PS3 at the same time for their high-cost console. He says, "The question is: When are they going to drop the price? I think a lot of gamers out there are going to be saying 'I'll wait for the price to drop,' or even better they'll buy a 360."He even manages to take a little jab at Nintendo: "And although Wii is almost a GameCube with a DVD drive, is Nintendo going to have enough quantity to satisfy the demand?"Teversham also touches on what Zune will offer users: "It is a combination of hardware and software. As for roll out and compatibility you're going to have to watch this space -- when we launch there will be a lot of noise around it. It's about Microsoft bringing together communities on devices like Xbox, Zune and PC."If a price cut isn't included in the surprise announcements, we're curious what would be. Perhaps 360 game price reductions?[Via X-bit Labs]
