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New UK mobile provider bundles music streaming service as standard
New mobile providers seem to be springing up left, right and centre these days. Already this year, we've seen BT and Carphone Warehouse join the MVNO club, not to mention Sky's after its own membership and FreedomPop's due to unleash its completely free mobile plans on the UK sometime this summer. And today, we welcome another new kid on the block going by the name ROK Mobile. Launched last year in the US and going live in the UK today, ROK Mobile is aimed specifically at music lovers. The new MVNO, which piggybacks on Three's network, offers just one SIM-only tariff on a rolling one-month contract. For £25 per month, you get unlimited calls and texts, 4GB of 4G data, and -- here's the hook -- free access to 7digital's music streaming catalogue through the ROK Mobile Android/iOS app. Available only to paying customers, the app lets you stream over 20 million tracks, build playlists and download music for offline consumption.
A shampoo tycoon is offering cellphone service with built-in music streaming
John Paul DeJoria has a knack for business success in areas as diverse as haircare products and tequila, and he's now ready to dip his toes into yet another industry: cellphone service. The magnate (along with ROK Entertainment's Johnathan Kendrick) is about to launch ROK Mobile, a US wireless carrier with music as its hook. Paying $50 per month will get you both all-unlimited phone service as well as 'free' streaming from a catalog of 20 million songs, saving you a lot of cash if you tend to splurge on music providers like Rdio or Spotify. DeJoria sees this as doing Americans a favor -- he tells Forbes that it could save the country billions by lowering the costs of both cellular access and music in one fell swoop.
