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Switched On: Devices designed to disrupt
Each week Ross Rubin contributes Switched On, a column about consumer technology. Industry conferences that include competitions among scores of startups generally don't look too kindly upon companies producing hardware. Nonetheless, there were quite a few physical products shown off this week at TechCrunch Disrupt in New York. These were either the main offering of companies or complements to their service offering, and judging by their demo platform of choice, the iPhone appears to be a leading agent of disruption -- the companies introducing hardware used Apple's handset to do everything from avoiding stress to measuring its biological impact. Switched On will introduce four such products after the break.
Reserve Power: Stand Off, Part 1
Ross Rubin contributes Reserve Power, a column focused on personal perspectives and products. With handset screens getting larger and applications such as streaming primetime shows and video chat becoming more prevalent, it's not surprising that some handsets such as the HTC Evo 4G include a built-in kickstand. Most phones, though, suffer from LifeCall commercial syndrome –- when they've fallen, they can't get up. To offer some assistance, a whole cottage industry of pocketable products – many with inventive designs -- have appeared to let you enjoy your handset's screen without your hands in the way. But how universal are they? I tested a variety of popular and unusually-shaped handsets -- including the iPhone 3GS and iPhone 4, Droid 2, Droid X, BlackBerry Bold and BlackBerry Torch, Palm Pre, HP Veer, Samsung Captivate and the monstrous Samsung Infuse -- finding, for example, that some phones fit in some stands only when their physical keyboards were extended. Surprised at how well a few of the stands held up, I even tried them with a few tablets, including the BlackBerry PlayBook, Apple iPad and Motorola Xoom. This column will introduce the first six devices after the break, while the next Reserve Power will discuss several more, conclude with my favorites, and link to a spreadsheet detailing which devices and stands paired appropriately with one another.
Switched On: Chrome alone
Each week Ross Rubin contributes Switched On, a column about consumer technology. About a year after the debut of the first Android handset, Switched On discussed the threat that Chrome OS posed to Android. To reprise it briefly: Like chief rivals Apple and Microsoft, Google has two operating systems trying to bridge the rift between consumer electronics and traditional computing, but Chrome is different than Mac OS and Windows in an exceptionally important way. Rather than trying to refine the traditional software experience (as Apple has done with the Mac App Store and other iOS-inspired developments in the queue) or move that experience forward to tablets (as Microsoft is doing with Windows), Chrome OS is not looking to carry forward any legacy beyond the browser. Unlike with Mac OS vs. iOS or Windows vs. Windows Phone, the battle isn't over which apps make sense, but rather the irreconcilable difference around whether apps to begin with. This makes Google's suggestion that the two operating systems might merge at some point less credible, and sent a mixed message to developers about whether to focus their efforts on apps or the web. At Google I/O 2011, however, the company clarified its position.
Switched On: RIM's shot
Each week Ross Rubin contributes Switched On, a column about consumer technology. Much like their home countries, Apple and RIM share much in common, but contrast in important ways. Both companies are among the few that produce their own software for their cellular handsets. Apple, a personal computing pioneer, sees market expansion in smartphones. RIM, a smartphone pioneer, sees market expansion in mobile computing. Looking at the tablets on offer, Apple has been just as adamant in decrying a 7-inch display as RIM has been defending it, the latter saying that it sought to create an ultramobile device with the PlayBook. Apple designs products for consumers that have relevance for enterprises. RIM designs products for enterprises that have relevance for consumers. This has also been evident with the PlayBook, which has taken heat for its lack of native e-mail and calendaring options. RIM consciously put these on the back burner because it wanted to appease CIOs concerned about data theft, even though it meant a less appealing launch product for consumers. Another parallel: RIM has suffered as AT&T delays in supporting Bridge, just as Apple struggled with AT&T supporting tethering on the iPhone.
Switched On: A legacy from the Flip side
Each week Ross Rubin contributes Switched On, a column about consumer technology. Last week's Switched On discussed some of the challenges the Flip camcorder faced trying to grow in the marketplace, an effort abruptly scuttled by an indifferent Cisco. But while Kodak, Sony and others are now poised to fill the Flip void, no competitor exactly matched Flip's combination of simplicity and sharing. With point and shoot cameras, camcorders, traditional MP3 players and standalone GPS units in decline, the jury remains out on how long portable electronics can fight the smartphone, but Flip's success taught the industry some valuable lessons that may have relevance going forward.
Switched On: Flip-flops
Each week Ross Rubin contributes Switched On, a column about consumer technology. This week's announcement that Cisco is shuttering its Flip Video business was but the latest twist in the history of the market share-leading device. The Flip got its start after its creator, Pure Digital, modified its original disposable camcorder to be reusable after hackers showed it could be done. And its success continued to defy convention that the product would resonate against a slew of digital cameras and increasingly competent smartphones that could shoot competitive -- and even high definition -- video. The Flip also soared above the market share of companies with far stronger brands such as Sony and Kodak, although the latter made gains on a string of hits, including the 1080p-shooting Zi8 and waterproof PlaySport. It even fought back an initial foray from Apple's iPod nano and was still holding its own after the debut of the latest iPod touch, which took the HD video capture feature from the iPhone and made it available without a contract. Yes, the Flip hung tough. That's why its cancellation says volumes about Cisco, the company that acquired it for some $590 million in stock. Cisco needed to show growth with a consumer product line that could not be easily augmented with acquisitions and that derived little connection with the mother brand -- even less than Linksys, the company's networking line. Cisco certainly tried. But the Flip group made a few false moves that stuck out like a pop-out USB connector, and with little of that spring-loaded joy.
Switched On: Pen again
Each week Ross Rubin contributes Switched On, a column about consumer technology. Last week's Switched On discussed how some next wave notions from a decade ago were trying to reinvent themselves. Here's one more. Surging smartphone vendor HTC is seeking to bring back an input method that many wrote off long ago with its forthcoming Flyer tablet and EVO View 4G comrade-in-arms: the stylus. A fixture of early Palm and Psion PDAs, Pocket PCs and Windows Mobile handsets, slim, compact styli were once the most popular thing to slip down a well since Timmy. Then, users would poke the cheap, simple sticks at similarly inexpensive resistive touchscreens. After the debut of tablet PCs, though, more companies started to use active digitizer systems like the one inside the Flyer. Active pens offer more precision, which can help with tasks such as handwriting recognition, and support "hovering" above a screen, the functional equivalent of a mouseover. On the other hand, they are also thicker, more expensive, and need to be charged. (Update: as some have pointed out in comments, Wacom's tablets generate tiny electromagnetic fields that power active digitization, and don't require the pen to store electricity itself.) And, of course, just like passive styli, active pens take up space and can be misplaced. The 2004 debut of the Nintendo DS -- the ancestor of the just-released 3DS -- marked the beginning of what has become the last mass-market consumer electronics product series to integrate stylus input. The rising popularity of capacitive touch screens and multitouch have replaced styli with fingers as the main user interface elements. Instead of using a precise point for tasks such as placing an insertion point in text, we now expand the text dynamically to accommodate our oily instruments. On-screen buttons have also grown, as have the screens themselves, all in the name of losing a contrivance.
Switched On: Techonciliation
Each week Ross Rubin contributes Switched On, a column about consumer technology. "Don't throw the past away. You might need it some rainy day." -Peter Allen, from the song "Everything Old Is New Again" During the late '90s and early '00s, the hype bubble grew large about a number of ideas that never reached critical mass. WebTV was going to democratize the Internet, but it devolved into a market niche after being acquired by Microsoft. WiFi providers such as MobileStar and later Cometa Networks hoped to build vast WiFi networks that would compete with cellular plans. Those bubbles popped back in the day, but curiously, companies are now willing to pump some energy back into them. The question is whether they are in any better position to float this time around.
Switched On: A screen too far
Each week Ross Rubin contributes Switched On, a column about consumer technology. This January, Vizio became the second major TV manufacturer to announce its support for Google TV at CES 2011. Samsung and LG also rallied behind the idea of "smart TV," with the former announcing results of a "Free the TV" competition designed to encourage television app development. After years of serving mostly as a display for other development platforms such as video game consoles and TiVo, it seems the TV is ready to serve as a connected platform of its own, not wholly unlike the PC and smartphone. However, there are two things standing in the way of the television as a platform to lead interactivity in the home -- a lack of access to the core video assets, and the separation of user interface from display.
Switched On: Padded Windows
Each week Ross Rubin contributes Switched On, a column about consumer technology. At the launch of the new iPad – superior for video chat, group presentations, and cutting cake -- Apple didn't miss a few opportunities to rub salt in the open air vents of Microsoft's tablet efforts. Apple noted that sales of the iPad have exceeded those of every other tablet PC ever sold, and that Microsoft (along with other competitors) were chasing doomed strategies that extended outmoded models. Microsoft has been clear that it will continue to use its "desktop" operating system – Windows – rather than its mobile operating system – the device-specifying Windows Phone 7 – as its operating system for tablets. Considering the critical importance of an intuitive touchscreen UI on tablet -- where Windows Phone 7 excels and desktop Windows has struggled -- this seems risky on its face. But it is important to remember from Microsoft's perspective that the question is not whether Windows is the best choice for tablets but whether it is a better choice for Microsoft than Windows Phone. While the company faces an uphill battle regardless of which OS it chooses, its flagship could be the better answer for several reasons.
Switched On: Back from the Mac
Each week Ross Rubin contributes Switched On, a column about consumer technology. Last week's Switched On discussed Nokia's quest to help Microsoft create a third mobile ecosystem alongside those of Apple and Google. That word – ecosystem – has clearly passed into the pantheon of buzzwords, leveraging many synergies from purpose-built paradigms. And yet, building and maintaining ecosystems is something few companies really understand. True technology ecosystems are more than just successful platforms or throwing many products together simply because they are owned by the same company. They are characterized by strategically implemented nurturing. One concept that Apple seems to have adapted from natural ecosystems is the concept of the water cycle you probably learned about in grade school. Apple turns up the heat on the life-sustaining water of innovation that passes between the well-grounded Mac market and the soaring growth of the iOS market. Apple alluded to this cycle in its Back to the Mac event. After inheriting many technologies from Mac OS X, iOS began offering Mac OS X launch screens, full-screen apps, app resuming, and document autosaving. This week's announcements, though, show that the cycle may soon be heading again in the other direction as Apple showed off two Mac technologies that may well wind up strengthening the iOS ecosystem.
Switched On: Nokia's Windows of opportunity
Each week Ross Rubin contributes Switched On, a column about consumer technology. Perhaps it bore repeating for the shock value to sink in, but Nokia CEO Stephen Elop missed nary an opportunity to defend his company's choice of Windows Phone as its future smartphone foundation. Nokia, he said, was making "a big bet" on Microsoft and vice versa. However, Windows Phone is only one leg of Nokia's strategy moving forward. Its "next billion" initiative is tied to handsets in which Nokia and Microsoft interests do not meet. And Nokia's third task, creating or planning for the next disruption, will keep the company tethered to the MeeGo operating system. Indeed, the Wall Street Journal's behind-the-scenes look at how the Microsoft-Nokia alliance came to be, revealed how close it came to not being at all. Nokia seriously considered Android as the operating system of choice for its smartphones, and was only persuaded differently by a big check and an exceptional flexibility to make changes to the Windows Phone 7 operating system. Because, for all the attention around Nokia's selection of Windows Phone, it ultimately neither guarantees Nokia's success nor dooms it to failure in the US smartphone market. Here's what will:
Switched On: Iconic trends meet ironic ends
Each week Ross Rubin contributes Switched On, a column about consumer technology. This week saw significant and contrasting twists for the legacies of two operating systems that had their roots in the heyday of the PDA. HP revealed that it is killing off the Palm brand, and Nokia announced that -- while it would continue to "harvest" less capable versions of the Symbian operating system on its basic handsets -- it would shift away from the operating system in its smartphones in favor of Windows Phone 7. In some ways, the demise of the Palm brand and the loss of Symbian's last major supporter at Microsoft's hands represent the end of an era.
Switched On: A suite segment for PlayStation games
Each week Ross Rubin contributes Switched On, a column about consumer technology. One thing that has set Sony apart from its home console rivals has been the extended lifecycles of its hardware. Riding the momentum of a massive install base, both the PlayStation and PlayStation 2 each kept selling strong nearly a decade after their debut, and years after their respective successors were introduced. In fact, as late as 2009, Audiovox began offering a PS2 integrated into an aftermarket ovehead car video system with a 10" screen. Sony could pursue this strategy in home consoles because the PS2 was the runaway unit volume leader of its generation. Not so with the PSP. When Sony introduced the PlayStation Portable, it entered a portable console market with fierce, entrenched competition from the incumbent Nintendo, and the powerful widescreen handheld was outsold by the Nintendo DS and its later derivatives. Sony couldn't attain the market share it needed to steamroll existing competition. With Sony's announcements this week, however, the PlayStation purveyors seem to have found a way to take their one-two punch on the road with a strategy that takes the PSP and segments its evolution.
Switched On: When gadgets talk in their sleep
Each week Ross Rubin contributes Switched On, a column about consumer technology. The Nintendo 3DS stands to democratize stereoscopy in a way society hasn't experienced since the View-Master craze, by offering 3D hardware more affordable than the current crop of televisions and PCs, and without requiring special glasses to see images pop out of the handheld's screen. But when it comes to innovation, the 3DS could represent a two-way street, for even as its 3D screen is focused on enhancing the handheld gaming experience, its "Pass" network technologies -- SpotPass and particularly StreetPass -- could have broader implications for the way we discover the world around us.
Switched On: Making the call on Windows Phone 7
Each week Ross Rubin contributes Switched On, a column about consumer technology. CES 2011 saw the debut of what could be the biggest challenge to the Wintel dominance of personal computing since Windows 95 cemented its position. The combination of the Android operating system on ARM processors -- ARMdroid if you will -- grabbed most of the attention in the emerging tablet category on products such as devices such as the Motorola Xoom and LG G-Slate. But it was also clear that manufacturers -- unconstrained by Cupertinian notions of what operating system is best suited to what kind of device -- are willing to take the combination in new directions that come much closer to the notebook form factor. A clear example of this was the ASUS Eee Pad Slider. If having the tablet thunder stolen from Microsoft wasn't enough to make the company uncomfortable, clearly encroaching designs like this were. And so, at Steve Ballmer's keynote, the company announced that the next version of Windows will support not only x86 offerings from Intel and AMD – themselves moving closer to ARM-like system-on-chips – but ARM designs from companies such as Qualcomm and NVIDIA as well. Microsoft noted that the new chip support was requested by its partners, implying that PC companies want to take advantage of the long battery life and thin form factors enabled by ARM architectures, but also bring along Windows' broad driver and software support. Microsoft clearly considers the tablet another PC, albeit one that Windows' hardware and user interface layer needs to support better. However, in striking back at Android evolution, Microsoft risks collateral damage to its own mobile OS. Can Windows Phone 7 co-exist with a ARM-based version of the real thing?
Switched On: The 2010 Switchies
Each week Ross Rubin contributes Switched On, a column about consumer technology. It's that special time of year between the post-holiday sales and the pre-CES hype that presents an opportunity to consider some of the most innovative devices of the year. Switched On is proud to present the Saluting Wares Improving Technology's Contribution to Humanity awards, also known as The Switchies. This year marks the fifth annual Switchies, which are decided based on a rigorous examination of the opinion of me, and do not reflect the opinion of Engadget or its editors. For that latter honor, nominees will need to win an Engadget Award. Let's roll out the red carpet then.
Switched On: Acer's Iconic Keyboard
Each week Ross Rubin contributes Switched On, a column about consumer technology. When Acer announced a slate of new devices at a New York press conference last week, the overarching message was simple -- keyboards are as done as a Thanksgiving turkey. The company introduced an array of tablets, most of which were running Android, with sizes ranging from five- to ten-inches each. That's almost as broad a lineup as Archos, which has dipped down to what most would consider digital audio player turf with a three-inch tablet (tablette?) and a precursor to what is sure to be a merciless barrage of tablets on the slate for CES. The single manifestation of a physical QWERTY text entry device was a keyboard dock designed for a 10-inch tablet running Windows. But as much as Acer's tablet lineup seems poised to flounder in the coming sea of similarity, its Iconia laptop stood out, eschewing a keyboard for a second 14-inch touchscreen to match the main display. Unlike the dual 14-inch hinged Kno device discussed in columns prior, this one is clearly designed to be used in a landscape orientation, and unlike the 7-inch Toshiba Libretto, the Iconia is not being positioned as some kind of limited-edition experiment. If anything, Acer signaled that it would be the first in a series of products that would unfold over the next several years.
Switched On: The iPadification of Mac OS
Each week Ross Rubin contributes Switched On, a column about consumer technology. The title of Apple's recent Back to the Mac event turned out to have multiple meanings. The first was heralding a shift of Apple's event focus to the product that was once synonymous with the company. But it also had a more literal connotation, that traits associated both with iPad software and hardware would now be finding their way back to the Apple's computers. But the impact of this round trip could have different implications for hardware and software. Apple's new MacBook Air was cited as taking on traits associated with the iPad such as thinness, flash storage, longer battery life, and instant on. The new MacBook Air also dispenses with an optical drive, but so did the previous MacBook Air, and indeed so do nearly all netbooks and quite a few other "thin and light" notebook PCs. Most would agree that the new hardware choices produce desirable traits in an ultramobile notebook.
Growing up Geek: Ross Rubin
Welcome to Growing Up Geek, a feature where we take a look back at our youth, and tell stories of growing up to be the nerds that we are. This week, we have our long-time Switched On columnist Ross Rubin. In the wide-collared world of the 1970s, it wasn't yet clear whether the future of interactive technology would rest in the hands of the PC or video game companies (I attribute this confusion to excessive exposure to ABBA combined with the well-documented brain-melting effects of Three's Company plots). But most of my early exposure to electronics certainly came from the latter camp. We had the original Pong game and the triangular, holster-housing Telstar Arcade. I stared with mouth agape as my adult cousin received an Atari 2600 for his birthday (no fair!). For my birthday a few years later, my parents got me an Intellivision. The flame wars between Intellivision and Atari were the Mac vs. PC arguments of their day, and George Plimpton was the closest thing the Intellivision fans had to Steve Jobs. I would take pictures of the screen for some Astrosmash contest Mattel Electronics ran as well, to obtain different rainbow-adorned badges from Activision for games like Kaboom!, Freeway! and River Raid! In any case, video game consoles weren't the only extra box that graced our TVs. One day, a beige box showed up with a simple switch that transitioned between the broadcast channels we received and a new service delivered via microwave transmission. It was called Home Box Office.
