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NVIDIA to simplify product range as it courts consumers
NVIDIA isn't joking around when it says it's after a dominant position in the consumer tech industry, and it's apparently willing to take some aggressive steps to get there -- like totally revamping its product lines. Speaking to Gamesindustry.biz, NVIDIA veep Roy Taylor (the same guy who said Intel was "dead", you remember him), said that his company needed to "simplify the product line for consumers," and that if NVIDIA is going to "widen our appeal, there's no doubt we have to solve that problem." No specific plans were offered, but might we suggest a moratorium on the random-numbers-and-letters product-naming scheme? Just a thought.
NVIDIA VP joins the smack-talk fun, says the Intel CPU is "dead"
Alright, we're loving this new hyper-aggressive, sorta-nasty version of NVIDIA. Not only has CEO Jen Hsun-Huang promised to "open a can of whoop-ass" on Intel, the company has been touting its new sub-$45 integrated platform as far superior to Celeron-based systems, and now we've got VP of Content Relations Roy Taylor sending out emails saying that "a war has started" and pronouncing the Intel CPU "dead." Roy says Intel is "panicking" because CPUs have "run out of steam," and that they "no longer make anything run faster." According to Roy -- whose nickname is "Big Pipe," no joke -- the only thing that needs to get faster is the GPU, and NVIDIA's going to make it happen. That's some brash talk, all around -- let's hope NVIDIA's ready when Intel brings Nehalem out to play. Check out the whole email at the read link.[Via TGDaily]
