rubbernecking
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Optical illusion lets you safely run over fake children
Traffic: it's one of our least favorite things in the universe, especially when it's caused by rubbernecking. A Canadian organization called Preventable has taken a bizarrely proactive twist on the motorist's compulsion to stare at accidents by putting the "accident" in front of the car. Drivers on 22nd Street in West Vancouver approach a large decal on the road that takes on the image of a little girl chasing a ball -- it becomes realistic-looking about 100 feet out -- hopefully causing them to be so weirded out that they slow down and think about it for a second. Of course, it's hard to tell whether this will do more good than harm in practice (also see: Road SMS), so the decal is just in place for one week as officials observe changes in driver behavior around the little lady. Check out a test drive after the break.
