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Best Buy breaks opening weekend sales volume record with UK debut
As it turns out, last weekend wasn't just momentous for the fact it put Thurrock on the map (any map!). Best Buy got in touch with us today to tell us its first UK store has racked up the highest number of opening weekend sales in the company's history. During our own visit to the store, we saw thousands flooding in and out, no doubt attracted by the novelty and deep discounts on offer from Best Buy. Notably, while this is a record in terms of volume, no such claims are mentioned relative to revenue or profit, suggesting the company was shooting to attract as many customers as possible, in hopes of recouping any opening day losses in repeat custom down the line. Given the feedback from one shopper, who came in for an Avatar Blu-ray disc and left with a pair of Wii consoles and a hard drive, that might not be such a bad strategy. Full PR after the break.
