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Cookie Monster: The Engadget Interview
It'd be wrong to say that the cast of Sesame Street just discovered the internet. As it is, the show's characters have dozens of games and mobile apps, with a large video archive that goes at least as far back as "Me Lost Me Cookie At The Disco." It would seem, though, that someone over at the Sesame Workshop has been working to bring Big Bird and co. into the twenty-first century. For starters, Big Bird only just issued his first tweet ("tweet" -- get it?) last week. Meanwhile, PBS Kids just premiered Cookie Monster's first movie, The Cookie Thief, and, in an effort to promote it, also came up with this ingenious gif generator that basically lets Cookie take over your browser.
Google to plug Play Music in UK's first live music TV ad
Google's run plenty of ads on UK TV over the years, but its next campaign is set to break new ground for the company and for British TV. AdAge reports that the search giant has teamed up with the UK's Channel 4 for the first live music performance across a full ad break on UK television. On Friday night around 22:45 local time, singer Sam Smith will belt out his current single Stay With Me live from London's iconic Roundhouse venue. Beyond Smith getting some priceless promotion for his album, Google's using the spot to plug its Play Music download and streaming services. It's on this very store that Google will host the live performance and exclusive tracks shortly after the ad airs. And, if you're not a Smith fan, well at least it's three-and-a-half minutes you didn't have to watch tacky ads for things you don't need.
