sdn
Latest
Google talks specifics about its network infrastructure, hopes to inspire the rest of the internet
Key Google employees were in attendance this week at the 2nd annual Open Network Summit in Santa Clara, CA to discuss some significant changes, including the implementation of OpenFlow -- an open-source technology designed to change the way that data is used, transferred and managed -- and is supposed to significantly reduce costs by a projected 20-30 percent, increase efficiency, and better organize the massive amounts of data that the company handles on a daily basis. Google said it went public at the summit with hopes of provoking change all over the internet by disclosing that it has recently made some of the most significant modifications to its network infrastructure since setting up shop in the days of The Backstreet Boys and Furbies, aka 1998. Extensive information is available at the source links.
Starbucks reveals plans for a Digital Network, made up of 'exclusive and premium' digital content
Free WiFi not enough of an enticement to get you to step into a Starbucks? Don't worry, the ubiquitous frappuccino purveyor has another card up its mocha-stained sleeve. Beginning this fall, Starbucks locations will be enriched with a new Digital Network, a freely accessible portal unto exclusive content from some of the more highbrow providers. The New York Times, Wall Street Journal and USA Today will flesh out the news offering, Yahoo will pick up business and career duties, and Apple's iTunes will provide free downloads to sate entertainment needs. Curiously enough, nobody is exchanging any cash up front -- Starbucks isn't paying for this and neither are you -- but the trick is as always to try and upsell you on to even more premium goodies, in which case the coffee chain and content provider have a revenue-sharing deal in place to split the profit. Doesn't sound like the worst idea in the world to us, bring on the freebies!
