sell-through
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Battlefield 3 internal sales estimates show 5 million units sold in week one, globally
It turns out that at least 5 million gamers the world over are into Battlefield enough to purchase its latest iteration in the first week. That's according to "internal estimates" from EA, anyway, which also dubs it "the fastest-selling game in EA's history." Hoo-rah! Late last week, the publisher announced that the DICE-developed FPS had moved 10 million units of the game onto store shelves and noted, "sell-through is good and we are already receiving re-orders." One week later, and it looks like the sell-through was good enough to deplete half of the original shipments. Virtual vehicle repair shops are also doing record business, as 67 million vehicles have already been destroyed in-game. Sometimes that repair tool just doesn't cut it, you know?
RIFT approaching the one million sell-through mark
For some, success is measured in how fun a game is and how much it accomplishes that which it promised. For others, success is all about the cold, hard numbers -- subscribers, units sold, accounts created, concurrent players. Today, Trion Worlds considers RIFT a success on the latter front as well as the former, as it announced that the company is nearing the million sell-through mark for the game. A unit sold-through means that a copy of RIFT -- physical or digital -- has been sold to a customer, not merely shipped to retail. In an interview with Gamasutra, Trion's David Reid says that the company's $50 million title is doing well with direct competition against established fantasy MMOs like World of Warcraft. "We're really pleased with what we're seeing. And beyond that, it was a pleasure to see in the latest Activision Blizzard earnings call that RIFT was inquired about when Blizzard announced their subscriber numbers went from 12 million to 11.4 million," Reid said. "You can do some math... we know very well where those 600,000 people are." Trion is becoming well-known for its aggressive marketing push behind RIFT, which Reid thinks is paying off handsomely: "We know we have a very stick game, we know we are getting a lot of success right now... If in fact the 600,000 players [Blizzard] lost came to RIFT, I don't think they'll be getting those 600,000 people back as quick as they did from Aion, Conan, Warhammer and the like."
