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Shane Kim promoted, Phil Spencer takes on Microsoft Game Studios leadership
Alright, now that the shock of Jeff Bell's departure has worked its way out of our system, we can report that other positions in Microsoft's leadership are a' changin'. Specifically, Shane Kim has been promoted from his role as the head of Microsoft Game Studios to corporate vice president of Strategy and Business Development. Under this newly created role, Kim will "explore new growth opportunities with partners across all parts of the global Interactive Entertainment Business." Kim will concentrate on "future external relationships and partnerships" and develop "growth strategies for the entire business." While we're not sure exactly what all that means, it sounds like Kim will be dealing with third parties, possibly trying to secure exclusives (or at least making sure exclusive games on other consoles don't remain exclusive).Taking Kim's place at the head of Microsoft Game Studios will be Phil Spencer, previously the general manager of Microsoft Game Studios Europe. Spencer will be returning to Redmond from the U.K. and will "oversee the creation of new, unannounced franchises that aim to attract new audiences" as well as well-known franchises like Halo and Gears of War.
Kim promoted out of Microsoft Game Studios, Spencer takes reins
Changes are afoot within Microsoft's Interactive Entertainment Business, with Microsoft Games Studios lead, Shane Kim, being promoted to the newly created role of "corporate vice president of Strategy and Business Development." According to Microsoft's press release, such a grand title is furnished on someone who will "explore new growth opportunities" and look after "future external relationships and partnerships." We imagine Mr. Kim's new role will also provide some sort of assistant trained to tell him as soon as a new Resident Evil game is announced.Taking over Kim's role will be Phil Spencer, former general manager of Microsoft Games Studios Europe. Spencer will foster new franchises that "aim to attract new audiences" and keep an eye on all that "Gears of War" and "Fable" stuff the kids are so into these days. Both fellows will report directly to senior vice president of Microsoft Interactive Entertainment Business, Don Mattrick. Also announced in the same press release: Jeff "Jeff Bell" Bell is bailin'.
Microsoft: PGR5 could be driven by Forza dev
When Project Gotham Racing dev Bizarre Creations was scooped up by Activision last year, many 360 owners were left wondering what would become of the system's flagship racing franchise. Speaking to Kikizo, Microsoft Game Studios VP Shane Kim provided one possible (and likely) scenario: put Forza Motorsports 2 team Turn 10 behind the wheel.Kim says that MS is eager for Turn 10 to branch out and "do more creative execution in the racing space." (Read: more than just hardcore racing sims.) Kim expressed a desire to take "a fresh creative approach" to a fifth game in the series, and, to that end, proposed imagining "a future where [Turn 10] would develop a new version of Project Gotham Racing." We humbly suggest that – should they get the gig – Turn 10 replace Kudos with actual MS points.
Shane Kim: First console to 100 million wins
Microsoft's Shane Kim now sees the end to the console war as a new magic number: first system to 100 million units sold wins, he tells Wired. That's an increase of 90 million over the 10 million mark Microsoft used to promote as the bellwether of victory. Kim believes consumers are still deciding what system to choose and that this console generation is different from the others. (Yeah, it's the first time Microsoft actually has a chance.)Kim explains that Sony won the last couple generations, but Nintendo is clearly in first place this time around; however, he wonders if Nintendo can keep that momentum going up to 100 million (at Nintendo's rate of supply, it could take decades). He even questions it there'll be a clear-cut winner this generation. Finally, Kim assures that the Microsoft hardware guys are still working on reducing the cost of Xbox 360, in order to hit that "mass market" price point.
Shane Kim on Marvel Universe Online MMO cancellation
During a dinner on Monday night with Microsoft's Shane Kim and Kudo Tsunoda, we got the chance to quiz the former about Microsoft Game Studios' rationale for abandoning Marvel Universe Online MMO. After years in development, the console-bound MMO died a slow and painful (-ly vague) death. The culprit: Kim tells us, "We don't have a heritage in MMOs." Of course, previous experience isn't a necessary ingredient in success (fun fact: World of Warcraft is Blizzard's first MMO!) and after rattling off the forces Microsoft could marshal in its pursuit of bringing an MMO to the Xbox – financial resources, first-party console support, a robust online component, a proven developer, a stellar license – Kim agreed. "All those reasons are why we started the project." But MUO still failed to make it to market, recalling Microsoft's many previous attempts to successfully deliver and sustain an MMO: Asheron's Call 2, Mythica, the console-targeted True Fantasy Online, and Vanguard (read more here). At what point will the company give up, consider its lesson learned? "I would never say we're done," Kim said confidently. So why does Kim think a company with Microsoft's significant resources continues to fail to bring an MMO to market? "It's a hits-driven business ... it's all about quality, all about hits." But he's not ready to give up yet. He says Microsoft has "learned the lesson" that it takes a lot of people to create and serve an MMO (good lesson!) and that he's reminded of how little success its had in the MMO space. In other words: MMO-icrosoft hopefuls shouldn't fret. The corporate behemoth will undoubtedly try again. How many lessons could there possible be left to learn?
Microsoft's Shane Kim fine with no Xboy
In an interview with Eurogamer, Microsoft Game Studios VP Shane Kim says he's "happy" the company never got into the handheld market, explaining the division has plenty on its plate with the Xbox 360 and Xbox Live. He goes pretty deep into the issue, almost shutting down the idea of the Xboy entirely by expressing Microsoft is happy to let Sony and Nintendo fight it out.Kim believes mobile is more important for MS and Windows Mobile is a really "compelling opportunity" for the company. He explains that it's a way for the company to get into the arena without having to worry about creating more hardware. Microsoft has certainly learned that making good hardware isn't easy and can be hazardous.
Shane Kim talks motion control rumors and more
At Microsoft's Spring Showcase, Eurogamer got some face time with Microsoft Game Studios VP (and PR jedi) Shane Kim. As one might expect, they took the opportunity to ask Kim about Microsoft's upcoming lineup, Sony's claimed victory in Europe, and, of course, Grand Theft Auto IV. Regarding the lineup, Kim said that 2008 will be "another landmark year" for Microsoft thanks to a range of exclusive titles like Gears of War 2, Fable 2, Banjo Kazooie: Nuts and Bolts, and others. Perhaps the most interesting part of the interview, Kim spoke to the rumors about Microsoft's secret motion controller development. When asked directly about the rumors, Kim gave the typical no comment response, but also noted, "I do think that would be a mistake, if we just tried to come out and copy what Nintendo has done. What Nintendo has done has worked well for them, but we have to think about what our innovation aspect is going to be." Let's focus on the word "just" and the phrase "is going to be" for a moment. "Just" implies that Microsoft plans to do more than Nintendo has done with control methods, while "is going to be" implies that Microsoft is definitely up to something. Just what that is remains a mystery. Is it Lips, Newton, or something else?Check out Eurogamer for the full interview.
Microsoft's Shane Kim: 'Still enjoyment to be had' from 360 HD DVD drive
Owners of the Xbox 360 HD DVD add-on shouldn't go trading them in for $50 just yet. According to Microsoft Game Studios Corporate Vice President "there is still enjoyment to be had" from that defunct piece of entertainment technology.As part of a Q&A with GameDaily, Kim talked up the features of the outdated add-on, including a library of over 500 HD DVD movies (and growing not growing) available at clearance prices (because they're being cleared out). The drive also lets you have a movie and a game disc in the system at the same time, meaning you can switch from Halo 3 directly to watching August Rush without having to get up! Finally, the HD DVD drive adds two extra USB ports to your 360, meaning you can charge your DualShock 3s that much more easily! Yes, the HD DVD drive is truly a bargain, even without new content. Get yours today!
David Perry on MUO cancellation: "huh?"
Eurogamer caught up with David Perry, former Shiny Entertainment big-wig and now localizer of many free MMOs for Acclaim to ask him, among other things, for his reaction to the recent news that Marvel Universe Online has been officially canned. Perry reacted with some surprise, pointing out Marvel is one of the biggest and most prolific mainstream intellectual properties on the market today, with all the money swirling around the box-office success of Spiderman, X-men, The Hulk, etc. He reasoned that if you take a team just as good as Blizzard and set them to work on a Marvel MMO, it'd be even bigger than WoW.We take Perry's point, but there are a number of factors to consider with this story. First of all, there's a certain danger in developing an MMO for a console environment, especially at this stage in the system's life. The Xbox 360 launched in Fall of 2005, meaning it's probably closing in on the midway point in its life-cycle. In a genre where games like Ultima Online and Dark Age of Camelot are still making money, being halfway through a five year life cycle doesn't bode well for long-term profitability. And second, whose to say Shane Kim even related the full story? This whole affair could be far messier than we can tell at this juncture -- we may only find out what really happened with time.
Shane Kim: Banjo Kazooie 3 is a 2008 release
In a recent interview with MTV Multiplayer, Mr. loose lips himself, Shane Kim (VP of Microsoft Game Studios) talked up Microsoft's 2008 lineup and let slip some Rare news. When asked about the status of Rare's ever secretive and once thought to be canceled Banjo Kazooie 3, Kim responded saying that he was "super-excited about what they're doing with 'Banjo'" and that he thinks it will "be a big hit for us this holiday." Whoa, whoa, whoa. Let us repeat that. Banjo Kazooie 3 will be a big hit for Microsoft this holiday. This holiday! So, if Kim can be trusted, we guess we'll be seeing some fuzzy bear and bird fun sometime later this year. And that's a good thing, because another year without Banjo news would have been nearly fatal to hardcore Rare fanboys.
Banjo Kazooie 3 coming late 2008
In addition to chatting about Alan Wake and the Marvel MMO cancellation, Microsoft Games Studio head Shane Kim revealed to MTV's Stephen Totilo at last week's DICE summit that Rare's Banjo Kazooie 3 is slated for a 2008 release. Said Kim, "I'm super-excited about what they're doing with Banjo' I think Banjo is going to be a big hit for us this holiday."Kim also noted that Rare may go back to developing M-rated games as well as continue along the family-friendly route we've seen for the past few years. Last we heard, Rare was working on a vision cam-supported collection of party games dubbed The Fast and the Furriest for Xbox Live Arcade. With little to no information on Banjo 3, we're hoping next week's GDC will have more revelations.
Marvel MMO officially put to rest
I have to confess, I had been holding out hope over the last couple months that the rumors circulating of Marvel Universe Online's imminent cancellation would prove to be unfounded. The very idea of a Marvel-endorsed super-hero game being developed by the guys at Cryptic to be released on the Xbox 360 platform was almost too much for my fanboy heart to handle. Alas, it was not to be. Steven Totilo of MTV's multiplayer blog sat down with Microsoft's Shane Kim to talk, among other things, about the cancellation.Kim first confirmed that the cancellation rumor was true, and stressed that the decision to cease development was amicable on all sides. He cited the competitiveness of the MMO market as the primary reason for cancellation. Evidently, Microsoft felt that they couldn't make a sufficient profit to justify the costs of development using a traditional subscription-based model. He also said the game was too far along in development to switch to another business model, like an ad-supported or RMT model. Perhaps the only silver lining in this story is that Cryptic is now free to develop new IPs. Those, of course, will have to wait until Cryptic's media blackout ends.
DICE 08: Shane Kim talks Marvel MMO cancellation, Alan Wake
Shane Kim has been getting a lot of coverage at this year's DICE summit, and it's not just because he's got a thousand-watt smile that lights up a room. Microsoft has been pretty cagey about 2008 so far, and it seems like, thanks to Kim's hinting, the first details of a schedule for the year are just starting to solidify. If you want to know where your favorite upcoming title stands, look no further than MTV's comprehensive interview with Kim on all of the company's big 08/09 guns.Besides hearing about how great Fable 2 is going to be (answer: very) we were especially intrigued by Kim's reluctance to pin down Alan Wake as a 2008 title. Also, though we were disappointed by the cancellation of the Marvel MMO, we have to admit we agree with the reasoning: In short, Microsoft noticed the dozens of subscription-based MMO carcasses that littered the road and decided that, perhaps, advancement was unwise. We heartily concur.
DICE 08: Microsoft owns Crackdown IP, sequel an 'option'
Despite the dynamic pairing of good sales and majority acclaim for Crackdown, Shane Kim grew cagey when questioned about the status of a sequel at DICE, during an interview with Game|Life. "I don't really want to talk about that discussion," said Kim when asked to comment on reports that Realtime Worlds would not develop a sequel to last year's successful super-cop sandbox shooter. What Kim did clarify is that Microsoft owns the Crackdown IP and is free to pursue development of a sequel with a new studio. "I think that customers would like to see more in that space," Kim vaguely noted, "So that's an option for us."
Microsoft: Crackdown 2 still a possibility
Speaking to Wired, Microsoft Game Studios VP Shane Kim mentioned the possibility of a sequel to Crackdown. While Real Time Worlds -- creators of Crackdown -- stated last year that a sequel wasn't in the works (they're focusing on other projects), it seems Kim is still open to the idea. It seems that the folks at the Microsoft gang still "love" Crackdown, as Kim says, "We consider that a pretty successful title for us, high-quality, I think that customers would like to see more in that space. So that's an option for us." What remains unknown is whether Microsoft intends to ask Real Time Worlds to create the sequel or if the project will be given to a different developer. While the prospect of Crackdown 2 is definitely music to our ears, we can only hope the reins wind up in the right hands. The remainder of Kim's Wired interview comes out soon. Here's hoping we can learn more.
DICE 08: Shane Kim Q&A from AAA to Xboy
In a lengthy and comprehensive Q&A conducted by New York Time's games journo Seth Schiesel with Microsoft Game Studios' veep Shane Kim at the D.I.C.E. Summit in Las Vegas, the two go a couple rounds hitting on everything from big AAA titles like Halo, to ActiBlizzion, to the departure of the Bs (Bungie, Bizarre, BioWare), all the way over to the long-rumored (and so far totally fictitious) Xboy.Gamasutra was there to detail all the good bits in a lengthy writeup that we'd be doing you a total disservice by trying to condense. Check it: digital downloads, Vista-only PC games, console war winners, third-party sales, mass-market appeal, Grand Theft Auto IV, console lifespan, PS3 growth in Europe ... ... phew. See? Comprehensive.
Shane Kim on lost studios, handhelds and the console war
At the ongoing D.I.C.E. summit in Las Vegas, Nevada, Microsoft Game Studios corporate VP Shane Kim was bombarded with every tough question you could think of by New York Times reporter Seth Scheisel. Covering a wide range of topics from Xbox to Windows, Kim kept his head on for the most part while toting the company line."People have speculated that we were stifling their creative freedom," Kim told Scheisel, when asked about Bungie's public split from Microsoft in 2007, "but I can tell you there's no studio that had more freedom at Microsoft Game Studios than Bungie." Kim also didn't rule out the possibility of a Microsoft branded portable gaming device, saying, "never say never."With a year head start on their competition, one of the strongest software attachment ratios a console has ever seen and critical and commercial successes like Halo 3 and Gears of War under their belt, does Microsoft consider the console war to be won? "By no means does anyone at Microsoft think the race is over," replied Kim. "You have very powerful and formidable contenders in Nintendo and Sony ... to underestimate them and to count them out would be a foolish mistake." Read the full interview for Kim's views on Windows Vista gaming, intellectual properties and more.
Microsoft plans on slashing 360 to "mass market price point"
Hot on the heels of Sony's well received PS3 price drop and various rumors to this effect, Microsoft's Shane Kim has admitted in an interview that Microsoft needs to cut the 360's price to lure casual gamer types that are currently falling for the Wii. "We need to compete effectively for that customer and part of that is getting to the mass market price point for the console," said Kim. "We definitely are working on that area." He also mentioned that no such announcement will be made at E3, and there's always that hairy little problem of "profitability" that Microsoft's games unit has contended with for ages. Luckily, that new Falcon chipset should ease the pain a little bit. Kim also mentioned in the interview that Microsoft "feels very good with where we are at right now," and doesn't feel the heat from Sony's price cut, but we'll see how long that optimism lasts.[Thanks, Robert W]
Bloomberg: Microsoft planning 360 price cut
Bloomberg is quoting Microsoft Game Studios President Shane Kim as saying that his company needs to lower the price of the Xbox 360 to attract more consumers. "We need to compete effectively for that customer and part of that is getting to the mass market price point for the console. We definitely are working on that area.," Kim told the financial news site.The article gives no indication of when or how much the reduction will be, so this is pretty much just confirmation that the price cut we all know will happen eventually will ... happen eventually. Still, it's nice to know that some Microsoft higher-ups are paying attention to the issue.
Halo animated series squashed, transcription error to blame
Bungie and Peter Jackson plan to work together on a Halo animated series once Halo 3 is done, revealed Microsoft Games Studios' Shane Kim in an interview with GameSpy. When asked what the developer is working on after Halo 3, Kim replied that "they have the collaboration with Peter Jackson on the animated series."Update: We regret to inform you that the Halo animated series which briefly flitted about in your imagination solely came about due to a transcription error. We spoke to GameSpy's editorial director, John Keefer, and confirmed that Shane Kim only labeled the upcoming project as an "interactive" series. GameSpy "regrets the error" and has now appended an editorial note to the article.
